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Cconma.com in South Korea: An Innovative E-Commerce Platform
Jin-Su Kang; Stephen DowningCaso IVEY-9B15M020-EDirección estratégica, Iniciativa emprendedoraIn August 2012, the chief executive officer of Cconma.con, an online shopping mall based in Chung-Ju, South Korea, is considering his company’s future. The company has grown substantially since it was founded in 2005 and is now preparing to further expand into Hong Kong, China or to a second location in the United States. The company’s vision, rooted in an ethic of corporate social responsibility, is to build a happy and healthy community, includ...Desde 8,20 €
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CJ E&M: Creating a K-Culture in the U.S.
Ofek, Elie; Kim, Sang-Hoon; Norris, MichaelCaso HBS-515015-EMarketingBuoyed by the success of K-pop music and K-drama television shows in Asian countries, Jay Lee, Chairman of the South Korean conglomerate CJ Group, believed that the time was ripe for taking Korean cultural content to the West. One initiative, carried out by the Group's Entertainment & Media (E&M) division, was a daylong fan convention, called 'KCON' , that was held in Irvine CA in October 2012 and which featured various Korean cultural elements, ...Desde 8,20 €
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The "Nut Rage Incident" - Corporate Culture in Crisis
Herrera Espaliat, Felipe; de la Cierva, YagoCaso DPO-468-EConocimiento y comunicación, Ética empresarial y Responsabilidad Social Corporativa, Liderazgo y Dirección de personasThis case describes the events that triggered a corporate crisis at Korean Air in December 2014. The case provides the time line of events while also identifying the company's shortcomings in conflict management, as well as the communication missteps it took and how these blunders weakened the relationship between the company and its various stakeholders. The case illustrates, step by step, how the company's mistakes kept snowballing until a top ...Desde 8,20 €
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Arrebato por unas nueces - Una cultura corporativa en crisis
Herrera Espaliat, Felipe; de la Cierva, YagoCaso DPO-468Conocimiento y comunicación, Ética empresarial y Responsabilidad Social Corporativa, Liderazgo y Dirección de personasEl presente caso describe los acontecimientos que detonaron una crisis corporativa en la compañía aérea Korean Air en diciembre del 2014. Al tiempo que se ofrece un escenario cronológico de los hechos, se identifican tanto los fallos en la gestión de los problemas como los desaciertos comunicacionales y el consiguiente debilitamiento en la relación con sus diversos stakeholders. Progresivamente, se muestra la escalada de errores que hicieron que ...Desde 8,20 €
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Maintaining the “Single Samsung” Spirit: New Challenges in a Changing Environment
Shaista E. Khilji; Chang Hwan Oh; Nisha ManikothCaso IVEY-9B11C010-EDirección estratégica, Liderazgo y Dirección de personasThis case examines how Samsung has grown to become one of the world’s leading companies. It presents a detailed description of Samsung’s “top priority to the people” philosophy and its strong cultural values, both of which have been instrumental in ensuring its continued success in recent decades. Since 1982, the Samsung Human Resource Development Center (SHRDC) has played a critical role in supporting Samsung’s corporate strategy of achieving gl...Desde 8,20 €
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NeoGenius: B2B or (Not) To Be
Dominic Lim; Eric MorseCaso IVEY-9B17M001-EDirección estratégica, Iniciativa emprendedoraNeoGenius Co., Ltd. (NeoGenius) was an early-stage entrepreneurial venture based in South Korea. Founded in February 2000, NeoGenius provided a wide range of business-to-business (B2B) e-business software and related services. In June 2001, the company was up and running, but it faced competition from larger firms, and the effects of a global economic downturn; as a result, its financial performance was falling short of expectations. NeoGenius ha...Desde 8,20 €
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Walmart around the World
Alcacer, Juan; Agrawal, Abhishek; Vaish, HarshitCaso HBS-714431-EDirección estratégicaAfter reaching the limits of its successful expansion in the United States in the early 1990s, Walmart sought growth opportunities in markets abroad. This case describes Walmart's attempts to replicate its successful U.S. business model in Mexico, Canada, Brazil, Argentina, Central America, China, South Korea, Japan, Germany, the U.K., and Africa. Students reflect on the mixed results of these ventures and identify elements in the company's locat...Desde 8,20 €
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Korea
Reinhardt, Forest L.; Schlefer, Jonathan; Wong, Keith Chi-ho; Yamazaki, MayukaCaso HBS-715047-EEconomíaSouth Korea's economic success and its transition from authoritarianism to democracy teach important lessons in national strategy and political economy. Now, though, its famous chaebols may need reform, the population is aging, and relations with the North are as tense as ever. What should the country's leaders do?Desde 8,20 €
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KT Corporation in the New Energy Market
Reinhardt, Forest L.; Lau, DawnCaso HBS-718051-EEconomíaDesde 8,20 €
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South Korea (A): Before the Storm
Pastor, Alfredo; Videla, PedroCaso ASE-385-EEconomíaDesde 8,20 €