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Customer Management at Magellan Savings Bank Of Philippines
Sandeep Puri; Maria Theresa Manalac; Jayanthi RanjanCaso IVEY-9B20A038-EDirección estratégica, MarketingIn June 2019, a newly promoted branch manager of a bank in Davao City, Philippines, must recommend to the bank’s head office who among six loan applicants will obtain loans from the branch. She has received applications for ₱24 million in loans but can only grant ₱18 million. The branch manager needs to (a) decide how much to loan and to which customers, (b) find ways to retain valuable customers and acquire new ones, and (c) consider new avenues...Desde 8,20 €
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BreadTalk Group: Transformation through Talent and Technology
Jean Lee; Rebecca Chung; Leah TanCaso IVEY-9B21C008-ELiderazgo y Dirección de personasFounded in 2000, with its headquarters in Singapore, BreadTalk Group Limited used a creative lifestyle concept to attract consumers who were accustomed to viewing bread as inexpensive, basic food. In 2003, the company founder and chairman achieved his goal of listing the company on the Singapore stock exchange to raise capital for scaling up operations. By mid-2018, the company had grown to become a regional, multi-brand food and beverages enterp...Desde 8,20 €
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Responding to the Wii
Hagiu, Andrei; Halaburda, HannaCaso HBS-709448-EDirección estratégicaAfter years of gaming console industry leadership, how should Sony respond to the overwhelming success of competitor Nintendo's user-friendly Wii over Sony's high-tech PlayStation 3? It was August 2008 and Kazuo Hirai, chief executive of Sony Computer Entertainment Inc. (SCEI), was contemplating questions from reporters about how Sony planned to respond to Nintendo's Wii console, which was dramatically leading Sony's PlayStation 3 and Microsoft's...Desde 8,20 €
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Medco Energi Internasional, Teaching Note
Villalonga, Belen; Amit, Raphael; Hartman, ChrisNota del Instructor HBS-208076-EFinanzasTeaching Note to (207-021) and (207-702).Desde 0,00 €
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Gillette Indonesia (Spanish Version)
Quelch, John A.; Long, DianeCaso HBS-504S33MarketingEl gerente de país de Gillette Indonesia está revisando su plan de comercialización de 1996 y teniendo en cuenta si el ritmo de desarrollo del mercado y la combinación de las ventas del producto puede verse afectada por el nivel y tipo de los gastos de Gillette en el mercado.Desde 8,20 €
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SATS Ltd.: Gearing for Growth
Sarah L.Y. Cheah, Matthew Lim, Kritesh PatelCaso IVEY-9B21M065-EDirección estratégicaIn 2019, SATS Ltd. (SATS), the primary ground handling and inflight catering service provider at Singapore’s Changi Airport, was considering its growth strategy for the next five years. China and Japan were identified as target markets in the cold chain lDesde 8,20 €
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Singapore TradeNet: A Tale of One City (Spanish version)
Konsynski, Benn; King, JohnCaso HBS-120S23Tecnologías de la informaciónDescribes the development of a new information technology-based trade document administration environment for the city-state of Singapore. A considerable effort, involving many governmental and private sector organizations, results in a new set of practices and procedures that positions Singapore for leadership as the port of preference in the Pacific Rim.Desde 8,20 €
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San Fabian Supply Company (Filipinas)
Malone, Claudine B.; Harrison, NeilCaso HBS-506S30MarketingMacDowell Corp., un productor de material de construcción, puso fin a su acuerdo de distribución exclusiva con San Fabian Supply Co., su único distribuidor en Filipinas durante casi 20 años. Paul Cheng el dueño de San Fabián tuvo que decidir si acepta la decisión del MacDowell o dejar la línea por completo. El caso plantea la noción de "relaciones" en los canales de distribución. MacDowell y San Fabian ambos sintieron que estaban en mejor posició...Desde 8,20 €
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Wattpad
Deighton, John; Kornfeld, LeoraCaso HBS-919413-EMarketingHow to run a platform to match 4 million writers of stories to 75 million readers? Use data science. Make money by doing deals with television and film makers and book publishers. The case describes the challenges of matching readers to stories, and of helping writers to produce better stories by supplying feedback on their chapters as they write, all by processing a billion data points daily. But it's hard to acquire new customer groups when alg...Desde 8,20 €
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Everything or Nothing: Martti Ahtisaari and the Aceh Negotiations (A)
Sebenius, James K.; Green, AlexCaso HBS-911040-EIn early 2005, Martti Ahtisaari planned negotiations to end the decades-long conflict between Acehnese insurgents and the Indonesian government that had claimed thousands of lives. The "modern" phase of the insurgency by the fighters from the Free Aceh Movement that sought independence from Indonesia had persisted for some 30 years, claiming tens of thousands dead, countless wounded and tortured, as well as economic damage estimated by the World ...Desde 8,20 €