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Brewing Peace Philippines: Customer Relationship Management
Jose Gerardo Santamaria; Sandeep Puri; Maria Luisa Chua Delayco; Rakesh SinghCaso IVEY-9B20A056-EDirección estratégica, Iniciativa emprendedora, MarketingBrewing Peace was a company based in the Philippines that sold coffee beans. Despite having a base of 80 customers, 70 per cent of its business depended on 9 key accounts; this included its biggest buyer, Concepcion Coffee Enterprises Limited (CCEL), whicDesde 8,20 €
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TikTok’s Rise to Global Markets
Mengmeng Wang; Noman Ahmed Shaheer Siddiqui; Sali Li; Liang Chen; Jingtao YiCaso IVEY-9B19M136-EDirección estratégica, Iniciativa emprendedoraTikTok was a short-video sharing app based in China. On November 9, 2017, TikTok’s parent company, the Chinese tech company Beijing ByteDance Technology Co. (ByteDance), announced a strategic acquisition of Musical.ly, a popular short-video sharing app baDesde 8,20 €
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What Went Wrong with Boeing's 737 Max
George, William W.; Migdal, AmramCaso HBS-320104-EÉtica empresarial y Responsabilidad Social Corporativathe crash of Lion Air flight 610 on October 29, 2018, in Indonesia, and the crash of Ethiopian Airlines flight 302 on March 9, 2019, in Ethiopia. The evolution of Boeing's organization and management is described, focusing on the span from Boeing's 1997 merger with rival McDonnell Douglas through the development of the 737 Max and the crashes. The case examines the antecedents and possible causes of the crashes, both through the lens of industry...Desde 8,20 €
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Aung San Suu Kyi, Seizing the Moment: Soaring Hopes & Tough Constraints in Myanmar's Unfolding Democracy, Abridged
Varley, Pamela; Bowles, Hannah RileyCaso HBS-KS1276-EEconomíaThis 9-page version of Seizing the Moment primarily differs from the original in omitting a 4-page section that describes the early, confusing stages of Myanmar's democratization process. Like the original, this leadership case is set in the spring of 2016 and gives students the chance to grapple with the difficult challenges confronting Myanmar's opposition leader, Aung San Suu Kyi, after a rapid turn of fortune took her, over a period of six ye...Desde 8,20 €
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Meli Marine, Teaching Note
Hamermesh, Richard G.; Yong, SunruNota del Instructor HBS-4427-ETeaching Note for Product #4426.Desde 0,00 €
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Financial Inclusion at Omidyar Network, Teaching Plan
Gandhi, Vikram; Barnett, JamesNota del Instructor HBS-320018-EFinanzasTeaching plan for case 318004.Desde 0,00 €
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Asian Agri and the Future of Palm Oil, Teaching Note
Bell, David E.; Kindred, NatalieNota del Instructor HBS-512014-EMarketingTeaching Note for 511015.Desde 0,00 €
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Building World-Class Companies in Developing Countries (Spanish version)
Khanna, Tarun; Palepu, Krishna G.Artículo HBS-R0610CDirección estratégicaSome emerging-market companies compete in several countries, but others sell only at home.Desde 8,20 €
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Bauing Construction Holding Group Co. Ltd: Going Global
Denghua Yuan; Qian (Claire) Deng; William WeiCaso IVEY-9B18M187-EDirección estratégicaIn 2014, Shenzhen Bauing Construction Holding Group Co. Ltd. (Bauing Group) decided to expand internationally, and successfully established subsidiary companies in several Southeast Asian countries. Based on this success in Southeast Asia, Bauing Group deDesde 8,20 €
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Leadership Crisis at Steelworks' Xiamen Plant
Hwee Hoon Tan; Flocy JosephCaso IVEY-9B16C005-EDirección estratégica, Liderazgo y Dirección de personasIn April 2010, the chief executive officer (CEO) of Steelworks, a Singapore-based metals company recently acquired by an Indian conglomerate, embarked on a plan to realign the organization's structure and processes across its subsidiaries. However, he hadDesde 8,20 €