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Zalora Philippines: From Growth to Profitability, Teaching Note
Ngwe, DonaldNota del Instructor HBS-519073-EMarketingTeaching note for case 517009.Desde 0,00 €
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The Generics Pharmacy
Jim KayalarCaso IVEY-9B11M022-EDirección estratégica, Iniciativa emprendedoraThe price of pharmaceuticals in the Philippines is second only to Japan within Asia and is among the highest in the world, despite the Philippines being a less developed country with nearly half of its population living on US$2 a day. The case illustrates how The Generics Pharmacy, a local pharmaceutical company, challenged the existing industry business model and became the largest pharmaceutical retailer in the country within a period of only t...Desde 8,20 €
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The Zuellig Family Foundation: A Bridge to a Better Future
Audrey Chia; Mavis McAllisterCaso IVEY-9B16M189-EDirección estratégicaIn 2008, the chairman of the Zuellig Family Foundation and former Secretary of Foreign Affairs for the Philippines, asked the foundation’s president to take up the challenge of providing health care for the poor of the Philippines. The foundation’s president was particularly struck by the health inequities between the urban rich and the rural poor. The rich had a life expectancy above 80 and the poor below 60; the maternal mortality ratio was 15 ...Desde 8,20 €