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PureCircle, Teaching Note
Bell, David E.Nota del Instructor HBS-510072-EDirección estratégicaTeaching Note for #510-032.Desde 0,00 €
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PureCircle
Bell, David E.; Sesia, AldoCaso HBS-510032-EDirección estratégicaIn December 2008, the U.S. Food and Drug Administration (FDA determined that high-purity Rebaudioside A (Reb A), a natural and calorie-free product that a young company named PureCircie manufactured from the Stevia plant, could be used in beverages, foods, and as a table top sweetener in the U.S.-the largest market for sugar and sweeteners in the world. While the FDA's determination was the breakthrough the company had hoped for, much remained un...Desde 8,20 €
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Descubra qué hace vibrar a sus empleados
Sanchez-Runde, Carlos J.; Steers, Richard M.Artículo ART-1786Liderazgo y Dirección de personasCuando las empresas incorporan prácticas de gestión internacionales suelen pasar por alto un componente vital en la dirección y productividad de los empleados: la influencia de la cultura. La investigación sobre la motivación, los valores personales y la actitud respecto al trabajo apenas tiene en cuenta las diferencias culturales. Pero está comprobado que la cultura juega un papel destacado en la comprensión del comportamiento y la satisfacción ...Desde 8,20 €
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The Employees Provident Fund (EPF Malaysia): Modern Retirement Challenges
Wee Yong YeoCaso IVEY-W28667-EEconomía, FinanzasThe Employees Provident Fund (EPF) is Malaysia’s national private-sector pension program. It has grown into one of the largest pension funds in the world. The success of the EPF and Malaysia as a whole have brought new challenges. As life expectancy increases and the population ages, how can the EPF ensure adequate pension coverage and take care of Malaysians’ increasing retirement needs? As technology replaces the need for branches and customer-...Desde 8,20 €
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Finding the Secret Sauce for Growth (Spanish version)
Quelch, John A.; Hartman, Katherine B.Caso HBS-920S08MarketingShelby Diaz, country manager for Cepuros Foods International - Malaysia (CFI-M), must decide a growth strategy for the expansion of CFI-M's line of salsas, particularly regarding whom to target and how to allocate marketing investments. CFI-M could expand aggressively by mass marketing to the general population. A more conservative approach would use targeted communications and promotions. Diaz needs to build an argument for a specific growth str...Desde 8,20 €
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Community Health
Quelch, John A.; Boudreau, Emily C.Caso HBS-516075-EDirección estratégicaDesde 8,20 €
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Malaysia: An "Asian Tiger" Reawakens
Vietor, Richard H.K.Caso HBS-719073-EEconomíaOn May 9th, 2018, in an extraordinary upset, Mahathir Mohamad again became Malaysia's Prime Minister. Najib Razak, who had headed the government since 2009, had been swept up in the 1MDB scandal - perhaps the biggest state-corruption incident in history. Although Malaysia's growth had remained solid since the financial crisis, the scandal undermined the budget, the country's debt position, and foreigners' willingness to invest. What was it in the...Desde 8,20 €
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C16 Biosciences: Lab-Grown Palm Oil, Teaching Plan
Bussgang, Jeffrey J.; Hull, Olivia; Martin, MelNota del Instructor HBS-820071-EIniciativa emprendedoraTeaching plan for case 820008.Desde 0,00 €
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Malaysia: Standing on a Single Leaf
Comin, Diego; Kuykendoll, Maurice; Williams, MonneCaso HBS-713007-EIniciativa emprendedoraThe case discusses the development of palm oil in Malaysia. This experience provides important insights about when and how government intervention can be successful in developing new sectors in the economy.Desde 8,20 €
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C16 Biosciences: Lab-Grown Palm Oil
Bussgang, Jeffrey J.; Hull, OliviaCaso HBS-820008-EIniciativa emprendedoraSynthetic biology start-up C16 Biosciences wants to solve a big problem: replace palm oil, a major contributor to deforestation and climate change, with a lab-grown substitute. CEO Shara Ticku has ambitious plans to supply her lab-grown palm oil to food manufacturers, who use palm oil liberally in a variety of products from ice cream to margarine. In bringing her product to market, Ticku faces a tough decision. Should she roll out the product fir...Desde 8,20 €