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Customer Service Innovation (Spanish version)
Deshpande, Rohit; Hogan, HalCaso HBS-517S16MarketingThe members of Singapore Airlines' (SIA) management committee needs to decide whether to cancel the implementation of the new lie-flat seats in business class after the effects of the global recession on the travel industry in September 2001. SIA was considered the gold standard for its innovative customer service, and the $100 million new seats project for the international market was planned to bolster that reputation. But with increased compet...Desde 8,20 €
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CapitaMalls Asia: A Buyout Offer from CapitaLand
Ruth S.K. Tan; Zsuzsa R. Huszar; Weina Zhang; Shao Yu HongEjercicio IVEY-9B19N012-EDirección estratégica, FinanzasOn April 14, 2014, CapitaLand Limited, a Singapore-based real estate company, launched a voluntary conditional cash offer of SG$2.22 for each share (SG$3.06 billion in total) of its subsidiary commercial property development and management company, CapitaMalls Asia Limited (CMA). CMA’s principal business strategy was to invest in, develop, and manage a diversified portfolio of real estate used primarily for retail purposes in Asia. CapitaLand’s o...Desde 8,20 €
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BreadTalk Group: Transformation through Talent and Technology
Jean Lee; Rebecca Chung; Leah TanCaso IVEY-9B21C008-ELiderazgo y Dirección de personasFounded in 2000, with its headquarters in Singapore, BreadTalk Group Limited used a creative lifestyle concept to attract consumers who were accustomed to viewing bread as inexpensive, basic food. In 2003, the company founder and chairman achieved his goal of listing the company on the Singapore stock exchange to raise capital for scaling up operations. By mid-2018, the company had grown to become a regional, multi-brand food and beverages enterp...Desde 8,20 €
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Depreciation at Delta Air Lines and Singapore Airlines (A) (Spanish version)
Bruns, William J., Jr.; Cott, JeremyCaso HBS-111S20Contabilidad y controlDepreciation policies at Delta Air Lines and Singapore Airlines are compared and contrasted against a summary of operating data from each airline. Questions focus attention on differing depreciation policies.Desde 8,20 €
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SunSource Energy: The Growth Conundrum - Teaching Note
Sukanya Sengupta, Shiv S. Tripathi, Jyotsna BhatnagarNota del Instructor IVEY-W26403-EDirección estratégica, Iniciativa emprendedoraTeaching note for product W26402.Desde 0,00 €
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Meli Marine
Hamermesh, Richard G.; Yong, SunruCaso HBS-4426-EMeli Marine, a container shipping company, is facing an important strategic decision after an interesting acquisition opportunity presents itself. Founded in 1974 by the Chang Family, the Singapore-based company has carved out a niche in the intra-Asia transport market. After years of success, eroding business conditions caused a financial crisis and a new CEO, David Tian, was brought in. Tian created a successful strategic change effort that res...Desde 8,20 €
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SMRT: Getting Back on Track
Thompson S.H. Teo; Cherie Heng; Cheryl Lee; Zhuoran Liu; Shi Qing Ng; Xinyi Sherry YuanCaso IVEY-9B18D004-EServicios y operacionesOn July 7, 2015, a power fault during the evening commute led to a system-wide disruption on SMRT, Singapore’s heavily used mass rapid transit lines. Train service on both lines was shut down for more than two hours, affecting more than 413,000 commuters. The public was outraged at the scale of the breakdown and how ineffectively it was handled. Detailed investigations revealed the breakdown to be a result of maintenance lapses, and SMRT was crit...Desde 8,20 €
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Moovaz: Moving into the Future
Nitin PangarkarCaso IVEY-9B21M013-EDirección estratégicaIn September 2020, Moovaz, a startup in the tech-enabled relocation space, was at a critical juncture in its evolution. In the three years since its founding, the company had established its business model, shown impressive growth in revenues, raised S$7 million in Series A funding and acquired a portfolio of established magazines in the form of The Finder. Junxian Lee, co-founder and CEO of Moovaz was optimistic about the prospects of the compan...Desde 8,20 €
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Singapore Airlines: A Rights Issue during the COVID-19 Crisis
Emir HrnjićCaso IVEY-W24460-EFinanzasIn early 2020, Singapore Airlines Limited (Singapore Airlines) faced severe liquidity issues as the global pandemic halted its flights and uncertainty loomed. Erstwhile massive cash reserves were quickly running out, and the airline’s executives pondered how to save the company from insolvency. Singapore Airlines’ majority shareholder, Temasek Holdings Limited, agreed to subscribe to a massive capital-raising exercise of up to S$15 billion via a ...Desde 8,20 €
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Standard Chartered Bank: Valuation and Capital Structure
Ruth S.K. Tan; Zsuzsa R. Huszar; Weina ZhangCaso IVEY-9B15N030-EDirección estratégica, FinanzasFollowing a turbulent 2014 for Standard Chartered Bank, the bank’s largest shareholder, Temasek Holdings, began showing indications that it was seriously considering offloading at least a portion of its massive shareholdings in Standard Chartered Bank. This case seeks to provide a fair valuation of Standard Chartered Bank’s intrinsic value, as well as rationalize the most appropriate way for Standard Chartered Bank to raise funds to satisfy the h...Desde 8,20 €