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Sanofi Pasteur: The Dengue Vaccine Dilemma
Rangan, V. Kasturi; Bloom, David E.; Dessain, Vincent; Billaud, EmilieCaso HBS-514074-EIn 2012, Sanofi Pasteur was racing to develop a vaccine against dengue, a mosquito-borne disease, and was evaluating this product in a Phase IIb trial conducted with school children in Thailand. But while the candidate vaccine met the high safety expectations and a good balanced immune answer, it had a proof of efficacy of only 30%, far below the 70% mark the company had targeted. Guillaume Leroy, vice president of the Dengue Company at Sanofi Pa...Desde 8,20 €
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JOG Sports: Sports Apparel and Ice Hockey in Thailand
Andrew Karl DeliosCaso IVEY-9B13M138-EDirección estratégica, Iniciativa emprendedoraJOG Sports, a sports apparel and sports marketing business, has crossed the psychologically important threshold of $1 million in annual sales. Although the company was started as a hobby and side interest of the chief executive officer (CEO) and main founder, management of the company soon became his only occupation. The scale of the company increased quickly, with the sports apparel business growing in product lines, geographic scope of sales an...Desde 8,20 €
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Fritidsresor Under Pressure (A), (B), (C), Teaching Note
Margolis, Joshua D.Nota del Instructor HBS-409095-ELiderazgo y Dirección de personasTeaching Note for [407007, 407008 and 407009].Desde 0,00 €
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Ministry of Finance, Japan
David M. Currie; Laurel AdamsCaso IVEY-9B08M013-EDirección estratégicaIn June 1997, the Bank of Thailand must decide whether to continue or to abandon the peg of the baht to the U.S dollar. Recent economic performance in Thailand has caused speculation that the central bank will abandon the currency peg, but the bank's stated policy for many years has been that it will maintain the peg. Background about the Thai economy is presented in the core case, product 9B01M025. Other cases enable students to play roles of im...Desde 8,20 €
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IEC in Sports
Singfat Chu; Josh BurackCaso IVEY-9B11E039-EDirección estratégica, Gobierno corporativoA Stockholm-based sports broadcasting firm with five international offices is facing uncertain contract renewals by its current clients from several geographic territories. It must determine the likelihood of profitability if it purchases the global broadcasting rights of the Portuguese Soccer League (Liga Zon Sagres) for the upcoming 2011-2012 season.Desde 8,20 €
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Drift: The First Sales Hire
Roberge, Mark N.Caso HBS-820103-EIniciativa emprendedoraDavid Cancel and Elias Torres, the co-founders of Drift, scaled their business to thousands of users and hundreds of thousands in revenue. However, they were falling short of the annual revenue target they communicated to the board of directors. Having scaled the business to date with a team of largely product and engineering resources, they contemplated bringing on their first sales hire. Within one week of announcing the plan for the hire, thre...Desde 8,20 €
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Agoda: People Analytics and Business Culture (B)
Kenneth Goh; Ken MarkCaso IVEY-9B17C025-EDirección estratégica, Iniciativa emprendedora, Liderazgo y Dirección de personasSupplement for product 9B17C024.Desde 5,74 €
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AKB48: Going Global (A)
Alcacer, Juan; Sasamoto, Kotaro; Chayakul, Tee; Yamazaki, MayukaCaso HBS-717445-EDirección estratégicaAfter a remarkable success in Japan, the producer of the Japanese female singing group AKB48 evaluates market opportunities overseas for his artistic creation. This case introduces the business model behind the AKB48 concept and allows students to identify what geographic market - China, Indonesia, Taiwan, The Philippines, Thailand or South Korea - is more suitable for AKB48's first move overseas. During the discussion, students also identify the...Desde 8,20 €
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Ford Resource and Engagement Center: Recovery Through the Power of Networks
Sheri LambertCaso IVEY-W25549-EDirección estratégicaFord Resource and Education Centers (FRECs) were established as a partnership between the Ford Motor Company Fund and GlobalGiving. The FREC in Bangkok, Thailand, housed eight non-governmental organizations, social enterprises, and foundations. With the oDesde 8,20 €
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United States and Thailand: Diplomatic Wrangles in the War on Human Trafficking Teaching Note
Donahue, John; Datla, AnjaniNota del Instructor HBS-HKS783-EEconomíaTeaching Note for HKS755Desde 0,00 €