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Banco Central Hispano
Suárez, José Luis; García Prat, AntoniCaso F-681FinanzasA finales de 1995, el consejo de administración del Banco Central Hispano, BCH, tenía que decidir acerca del dividendo del ejercicio en curso. Se planteaba la conveniencia o no de seguir disminuyéndolo o incluso suprimirlo. La decisión se enmarca en un plan de saneamiento muy riguroso, en marcha desde enero de 1992, y que había comprendido la venta de activos, en especial participaciones del Grupo, y fuertes dotaciones para insolvencias. La decis...Desde 8,20 €
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La persona y el directivo en la nueva economía
30|Álvarez de Mon, SantiagoCaso FH-681Liderazgo y Dirección de personasEste caso actualiza las preocupaciones y convicciones sobre el arte de dirigir del consejero delegado de Bankinter, Juan Arena, recogidas originalmente en el caso FH-551 Reflexiones de un Consejero Delegado. A partir del análisis de algunas claves de la sociedad actual, el caso revisa las prioridades y retos de un directivo comprometido con el proceso de transformación de la institución que dirige. También se plantea cómo alcanzar el equilibrio p...Desde 8,20 €
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The Person and the Manager in the New Economy
30|Álvarez de Mon, SantiagoCaso FH-681-ELiderazgo y Dirección de personasThis case provides an update of Bankinter CEO Juan Arena's concerns and beliefs about the art of management, originally presented in case FH-551 "Reflections of a CEO." After analyzing certain basic features of modern society, the case reviews the priorities and challenges facing a manager who is committed to transforming the institution he manages. It also discusses how to attain a balance between the roles of manager, father, husband, citizen, ...Desde 8,20 €
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Grupo de Empresas Fortuny (E)
Álvarez, E.; Tàpies, JosepCaso F-606FinanzasExplica cómo acabaron los acontecimientos que se describen en los casos (A), (B) y (C).Desde 5,74 €
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The E-Line Cityboard
Soler, Edi; Peñalva, FernandoCaso C-784-EContabilidad y control, Iniciativa emprendedoraSix months after incorporating the company, the two founders of the firm E-Line Cityboard Supply Ltd. (ELC) were preparing the first Board of Directors meeting. ELC was a London-based distributor and online retailer of the E-Line Cityboard, a portable and rechargeable battery-powered self-balancing wheeled board, commonly referred to in the market as a "hoverboard." Increased competition and legislation prohibiting the use of hoverboards in publi...Desde 8,20 €
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Random House: Shifting to E-Books in a Globalized World
Sarah Bickert; Volker Diestegge; Thorsten Knauer; Katja Möslang; Andrea Schroer; Friedrich SommerCaso IVEY-9B13M083-EDirección estratégicaThe publisher Random House, a fully owned subsidiary of the German family company Bertelsmann SE & Co. KgaA, faces significant changes in its markets and internal structure. While printed books have been the company’s core competence from its earliest years, with the advent of the Internet, customers, especially in the West, are beginning to prefer electronic books. Will printed books be completely replaced by digital ones, or will e-books remain...Desde 8,20 €
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E-Cigarettes: Marketing Versus Public Health
Quelch, John A.; Rodriguez, MargaretCaso HBS-514059-EMarketingTo maximize their effectiveness, color cases should be printed in color. Electronic cigarettes (e-cigarettes) were heralded by some as a healthcare game changer, enabling smokers to switch to a new product which carried lower risk of cancer. However, there were concerns about the public health risk of e-cigarettes, particularly the chance that teens would easily develop nicotine addictions from smoking the fruit-flavored products. Manufacturers a...Desde 8,20 €
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Healy Hudson: e-Sourcing Solutions
Sachon, MarcCaso P-1019-EServicios y operaciones, Tecnologías de la informaciónBased in Munich, Bavaria, the company is a pioneer in the world of e-procurement. It has developed an online purchasing system for the Business-to-Business sector. In the fall of 2000 it is selling two e-commerce products: Impact Ordering and Impact Sourcing. The former is a simple electronic catalog ordering system; the latter is designed for the sourcing of complex goods.Desde 8,20 €
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Luis Arrese (E): Ana's Version
Gay, Francisco; Ribera, AlbertoCaso DPO-811-ELiderazgo y Dirección de personasThree years after the facts related in the Fernando Ruiz (D) case, the author had the chance to tell Ana, Fernando's wife, about the comments heard on various occasions during its discussion in different training programs for directors, about the role she had played in these events and what could be learned from it if seen from her point of view. Ana agreed to give her version, which she expressed during several interviews. The text of the case i...Desde 5,74 €
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Crescimento e Diversificação na Martifer
Caldart, Adrián A.Caso AESE-DG-A-886-PPDirección estratégicaO caso descreve o rápido processo de crescimento e diversificação internacional do portfólio de negócios levado a cabo pela empresa de origem portuguesa, Martifer. A Martifer, inicialmente uma empresa líder na península ibérica no negócio de estructuras metálicas, em apenas quatro anos converteu-se num actor relevante no sector das energias renováveis, com significativos investimentos nos negócios de energia eólica, solar y nos biocombustíveis em...Desde 8,20 €