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Infinite Blue... With Finite Budget: Pricing a Cruise in the Aegean
Markakis, MihalisCaso OIT-7-EServicios y operacionesThe Director of Sales of a cruise line, operating in the eastern part of the Mediterranean Sea, is exploring the "crazy" idea of her niece, an MBA student, that the company should offer cruises that are tailored to young people like her. To make a case to her aunt, and help her pitch the idea to the company's CEO, the niece decides to poll her MBA classmates on how much they would be willing to pay for her dream week-long cruise in the Aegean, if...Desde 8,20 €
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Valuing Ships (Spanish version)
Esty, Benjamin C.; Sheen, AlbertCaso HBS-214S06FinanzasTom Roberts, a founding partner of Compass Maritime Services, a New Jersey-based shipping research and consulting firm, has been asked by a new potential customer in May 2008 for advice on purchasing a capesize bulk carrier. After identifying a suitable ship with his colleague Basil Karatzas, they must determine an appropriate offer price for the ship and justify their recommendations.Desde 8,20 €