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How Strategy Shapes Structure (Spanish version)
Kim, W. Chan; Mauborgne, ReneeArtículo HBS-R0909HDirección estratégicaWhen executives develop corporate strategy, they nearly always begin by analyzing the industry or environmental conditions in which they operate and the strengths and weaknesses of the players they are up against. They then set out to carve a distinctive strategic position from which they can outperform their rivals by building a competitive advantage. The underlying logic here is that a company's strategic options are bounded by the environment....Desde 8,20 €