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Autofabrik y Coworking Berlín (B): El director de Real Estate de Autofabrik
Stein, Guido; Baschwitz, Adam; Baschwitz, AlejandroCaso NEG-46Análisis de decisionesCoworking Berlín es una empresa cuya actividad es la prestación de servicios de coworking en espacios para profesionales autónomos, empresarios, pymes o Start-Ups. En busca de ampliar su oferta a Hannover encuentran una opción que podría llegar a ser la adecuada, alquilar un edificio emblemático en el centro de la ciudad a la empresa Autofabrik, una empresa Alemana, multinacional de ingeniería y tecnología con oficinas centrales en Hannover. Si...Desde 5,74 €
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Autofabrik y Coworking Berlín (A): La directora general de Coworking Berlín
Stein, Guido; Baschwitz, Adam; Baschwitz, AlejandroCaso NEG-45Análisis de decisionesCoworking Berlín es una empresa cuya actividad es la prestación de servicios de coworking en espacios para profesionales autónomos, empresarios, pymes o Start-Ups. En busca de ampliar su oferta a Hannover encuentran una opción que podría llegar a ser la adecuada, alquilar un edificio emblemático en el centro de la ciudad a la empresa Autofabrik, una empresa Alemana, multinacional de ingeniería y tecnología con oficinas centrales en Hannover. Si...Desde 8,20 €
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Ceranz Bau AG
Guinand C.; Heukamp, FranzCaso AD-301-EAnálisis de decisiones, FinanzasThis case describes the bidding decision of a construction company to build a river crossing and manage it during 30 years. The decision revolves around the right bidding strategy trading off the chance of winning and potential profit. Used as a teaching vehicle for project evaluation and auctions.Desde 8,20 €
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Danatbank
Moss, David A.; Bolton, Cole; Novo, AndrewCaso HBS-710059-EEconomíaIn the summer of 1931, Germany was struggling with a deepening economic crisis. Production had fallen, unemployment was high, and bank deposits and gold were being withdrawn from the country at a rapid pace, threatening the value of the German mark. The country's third largest bank, the Danatbank, was especially hard hit by the flagging economy and the flight of capital. By July, the Danatbank was on the verge of collapse, and the bank's charisma...Desde 8,20 €
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Dr. Ing. h.c. F. Porsche AG (A): Fiel a la marca
Fear, Jeffrey; Knoop, Carin-IsabelCaso HBS-707S13Dirección estratégicaExamina una de las más importantes decisiones empresariales realizadas en la historia de Porsche, realizadas a principios de 1998: para construir un vehículo utilitario deportivo (SUV) - Cayenne. Después de décadas de depender de uno o dos modelos de coches deportivos y casi en quiebra y perder su independencia en 1993, Porsche tuvo que diversificar sus líneas de productos. También examina las implicaciones de marca de la internacionalización de ...Desde 8,20 €
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U.S. Healthcare Reform: International Perspectives
Daemmrich, Arthur A.; Cameron, EliaCaso HBS-710040-EEconomíaThe national economic implications of rising healthcare costs were poorly understood, even as the United States, Germany, and the United Kingdom instituted reforms in early 2010. Presenting opportunities for cross-national policy learning, this case describes the political economy of healthcare reform. In late March 2010, a major healthcare reform act was signed into law in the United States, expanding coverage and regulating insurers. However, i...Desde 8,20 €
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Schon Klinik: Eating Disorder Care
Porter, Michael E.; Stanton, Emma; Hohman, Jessica A.; Stowell, CalebCaso HBS-712475-EDirección estratégicaThe Schon Klinik is a private, for-profit German hospital group trying to establish itself as a premium health care provider in a competitive German market. The case details Schon Klinik's founding, its early focus on measurement and improvement, and the design and implementation of a system-wide structure for measuring and reporting actual health outcomes. The case details the care cycle for eating disorder patients and highlights the role outco...Desde 8,20 €
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Bertelsmann Foundation: Doing Good and Doing Well
Neumann, Frederic A.; Tàpies, JosepCaso DG-1513-EDirección estratégica, Gobierno corporativoThe Bertelsmann Stiftung (BST), governing body of Bertelsmann AG (BAG), the media conglomerate, and in 2005 the 4th largest foundation by project expenditure in Germany, was founded in 1977 by Reinhard Mohn, the 5th generation entrepreneur who re-built Bertelsmann after World War II. This private operating foundation has built tremendous influence as "reform engine" up to the highest circles of political and economic life in Germany and beyond. I...Desde 8,20 €
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Megaprojects & the Role of the Public: Germany's Embattled 'Stuttgart 21' Rail Project
Varley, Pamela; Mayne, QuintonCaso HBS-KS1130-EEconomíaIn February 2010, Germany's national railway broke ground on a project that had been under negotiation for more than 20 years-the Stuttgart segment of the European Magistrale, a 930-mile cross-Europe high-speed rail line that would one day extend from Paris through Munich and Vienna to Budapest and Bratislava. At long last, the German national railway, the state of Baden-W rttemberg, and the city of Stuttgart had come to agreement on the routing...Desde 8,20 €
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Bernd Beetz: Creating the New Coty
Jones, Geoffrey G.; Kiron, DavidCaso HBS-808133-EIniciativa emprendedoraConsiders the creation of one of the world's largest beauty and fragrance companies by Bernd Beetz, appointed chief executive of Coty Inc. in 2001. The case opens with the creation of a new Russian subsidiary in the wake of the global financial crisis, and examines how a virtually new company was created over the previous years. In 1990 the German consumer goods company Benkiser began acquiring fragrance and cosmetics brands with the intent of de...Desde 8,20 €