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Voestalpine AG (B)
Murray J. Bryant; Werner Auer-Rizzi; Sabine Reisinger; Harald Stummer; Robert Bauer; Michael Eyett; Brett MatthewsCaso IVEY-9B07M033-EDirección estratégicaThis supplement to Voestalpine AG (A), product 9b07M032, examines the decision to expand vertically instead of horizontally, but looking at a stamping plant and plastics firm (to get closer to its automotive customers) and a design firm. More importantly, the case examines the tools and methodologies employed by the company to assess fit in terms of costs and competencies and customers and competition.Desde 5,74 €
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Voestalpine AG (A)
Murray J. Bryant; Werner Auer-Rizzi; Iris Fischlmayr; Caecilia Innreiter; Brett Matthews; Michael EyettCaso IVEY-9B07M032-EDirección estratégicaVoestalpine AG, a public company located in Linz, Austria, was examining opportunities for growth. The company considers that to meet the needs of its customers, notably automobile, rail and construction, it has to grow. Further, the steel industry in Europe is in a process of consolidation. The company has a very strong balance sheet but due to its ownership structure (35 per cent is owned by the Austrian government), its market value is conside...Desde 8,20 €
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KTM - Venture Capitalist Exit
Stephen Sapp; Charlene Zietsma; Iris Fischlmayr; Rob WongCaso IVEY-9B07N003-EDirección estratégica, Finanzas, Iniciativa emprendedoraKTM is a small motorcycle manufacturing company located in Austria. As a result of difficult economic conditions in 1999, KTM went private with the help of the venture capital firm BC European Capital (BC). Following a couple of years of strong growth, BC is looking to liquidate its position and move on. KTM is faced with the decision of determining the best means to repurchase BC's equity position in the firm and leave the firm with enough finan...Desde 8,20 €
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Organic Growth at Sonnentor
Dietmar SternadCaso IVEY-9B15M031-EDirección estratégica, Iniciativa emprendedoraThe entrepreneur and founder of Sonnentor, an organic food production company, has grown his business by focusing on unusual strategic and operative choices. Sonnentor emphasizes socially and environmentally responsible behaviour in all its actions and has built its business on fair partnerships with employees, suppliers and other partners. The case highlights the role of “embedded sustainability” in the success of the business and presents the c...Desde 8,20 €
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Sportradar (A): From Data to Storytelling
Casadesus-Masanell, Ramon; Elterman, Karen; Gassmann, OliverCaso HBS-719429-EDirección estratégicaIn 2013, the Swiss sports data company Sportradar debated whether to expand from its core business of data provision to bookmakers into sports media products. Sports data was becoming a commodity, and in the future, sports leagues might reduce their dependence on third-party data feeds such as Sportradar's, prefering to develop data services in-house. Thus, CEO Carsten Koerl believed the company needed to branch into sports media, not just supply...Desde 8,20 €
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Vienna Neubau GmbH (A): CEO and Shareholder
Baselga, Antonio; Stein, Guido; Roure, JuanCaso E-129-ELiderazgo y Dirección de personasNeubau Vienna GmbH (VN) is a mid-sized company and leading distributor of wood derivatives in the Austrian market. CEO Walter Anzenbruger had decided to hire a general manager who could help steer the company in its new stage. Walter finally decided on Hans Macher, 34, an industrial engineer with an MBA and current director of the Price Waterhouse Office in Graz. He thought that Hans was pulling very heavily on some of his strengths in the negot...Desde 8,20 €
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Zotter - Living by Chocolate
Khaire, Mukti; Aichinger, Stefan; Hoffman, Monika; Schnoedl, MaximilianCaso HBS-810091-EIniciativa emprendedoraTo maximize their effectiveness, color cases should be printed in color. This case is about a boutique chocolate manufacturer's decision to grow. Zotter, an Austrian company that was a pioneer in the organic and Fairtrade chocolate movement, uses the traditional confit technique to make premium hand-scooped chocolates in unusual and innovative flavor combinations. Having done many novel things to educate the market about the value of premium, org...Desde 8,20 €
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Bitmovin Inc.: A Start-Up Goes Global
Dietmar SternadCaso IVEY-9B20M140-EDirección estratégica, Iniciativa emprendedoraBy the second quarter of 2018, the chief executive officer (CEO) of the online video technology company Bitmovin Inc. (Bitmovin) had propelled the start-up along an aggressive growth path. After founding the company in Austria, he had relocated Bitmovin’sDesde 8,20 €
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Vienna Neubau GmbH (B): Candidate for General Manager
Baselga, Antonio; Stein, Guido; Roure, JuanCaso E-130-ELiderazgo y Dirección de personasAt age 34, Hans Macher had enjoyed a successful career in one of the world's best-known consulting firms. In November 2008, he received a call from his friend Michael Prosl, a professor at one of Austria's top business schools, who told him about the possibility of joining Vienna Neubau as general manager. His prospects at his current company had been looking less bright recently and there was even some doubt about his position in Graz. Hans knew...Desde 5,74 €