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Jaga: Managing Creativity and Open Innovation (A)
Wim VanhaverbekeCaso IVEY-9B18M119-EDirección estratégica, Iniciativa emprendedoraIn 2007, the owner and director of marketing and research and development at Jaga was preparing for a meeting. The purpose of the meeting was to discuss the future of the Belgian company’s Uchronia project (an online community and playground for creativity and product development). Over the previous 15 years, Jaga had transformed from a production-based radiator company to a highly innovative organization with a focus on the premium market. The o...Desde 8,20 €
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Groupe Aliments Choix: Building Capabilities for the Future
J. Stewart Black; Allen J. MorrisonCaso IVEY-W28579-EDirección estratégica, Liderazgo y Dirección de personasIn 2022, the newly appointed general manager (GM) of the global cookie business at Groupe Aliments Choix must build his business unit in the throes of a major corporate shift in strategy and structure. The newly announced corporate changes are a challenge to the GM because of his unit’s traditional country-centred approach to business. He is under added pressure because he has been given just forty-five days to develop an action plan. His recomme...Desde 8,20 €