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Developing the World's Largest Commercial Jet (A) (Spanish version)
Esty, Benjamin C.; Kane, MichaelCaso HBS-202S17FinanzasIn July 2000, Airbus Industries' supervisory board is on the verge of approving a $13 billion investment for the development of a new super jumbo jet known as the A3XX that would seat from 550 to 1,000 passengers. Having secured approximately 20 orders for the new jet, the board must decide whether there is sufficient long-term demand for the A3XX to justify the investment. At the time, Airbus was predicting that the market for very large aircraf...Desde 8,20 €
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RELE-Rouen: Language Immersion in Normandy (A)
Soler, Edi; Palencia, Luis; Vázquez- Dodero, Juan CarlosCaso ASN-58-EDirección estratégica, Iniciativa emprendedoraMaxime Demongeot is considering how to orient the future of his company, dedicated to language education for executives. He is faced with a choice between modifying the conditions with the current franchiser, switching to a new franchiser and adapting the focus of the business or selling the business and the property where it is located. In addition to economic criteria and questions of sustainability, there are also aspects linked to family rela...Desde 8,20 €
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Eight Ways to Build Collaborative Teams (Spanish version)
Gratton, Lynda; Erickson, Tamara J.Artículo HBS-R0711FDirección estratégica(1) "Signature" relationship practices that build bonds among the staff, in memorable ways that are particularly suited to a company's business; (2) Role models of collaboration among executives, which help cooperation trickle down to the staff; (3) The establishment of a "gift culture," in which managers support employees by mentoring them daily, instead of a transactional "tit-for-tat culture;" (4) Training in relationship skills, such as comm...Desde 8,20 €
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Schneider Electric: Linking Pay to ESG
Ormazabal, GaizkaCaso C-804-EContabilidad y control, Gobierno corporativoMarch 20, 2020 was a day of great concern for the board members of Schneider Electric (Schneider). The rapid spread of COVID-19 pandemic around the world was a source of anxiety not only because of the risk it posed to public health, but also for the dramatic economic consequences of the sanitary crisis. That day, the stock price of Schneider Electric had plummeted to 69.72 euros from more than 100 euros on the day of the last board meeting, Febr...Desde 8,20 €
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Schneider Electric: vincular la remuneración al ESG
Ormazabal, GaizkaCaso C-804Contabilidad y control, Gobierno corporativoEl 20 de marzo de 2020 fue un día de gran preocupación para los miembros de la Junta de Schneider Electric (Schneider). La rápida propagación de la pandemia de COVID-19 en todo el mundo fue motivo de ansiedad no solo por el riesgo que representaba para la salud pública, sino también por las dramáticas consecuencias económicas. Ese día, el precio de las acciones de Schneider Electric se desplomó a 69,72 ? desde más de 100 ?, su valor el día de la ...Desde 8,20 €
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Aster Capital and the Secureq Deal (A)
Menden, Lenka; Johnson, Rob; Liechtenstein, HeinrichCaso E-151-EFinanzasThis case describes the attempt by Aster Capital, a Paris-based clean-technology-focused venture capital fund, to exit an investment in its portfolio company Secureq, a France-based security software vendor. Aster Capital invested in Secureq in 2004 from its first fund, SEV1 (raised in 2000). Since 2009, this fund had been in the process of divestment. At the time of the case (spring 2011), Jean-Marc Bally, managing director at Aster, felt that a...Desde 8,20 €
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Albert "Jack" Stanley in Nigeria (A), (B), and (C), Teaching Note
Goldberg, Lena G.Nota del Instructor HBS-320020-ETeaching note for cases 312034, 312035, and 313019.Desde 0,00 €
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EuropaCorp S.A.: A Second Attempt at a Turnaround
Wiboon Kittilaksanawong; Pierre JullienCaso IVEY-9B18M174-EDirección estratégica, Iniciativa emprendedoraIn 2017, the French film producer and distributor EuropaCorp S.A. (EuropaCorp) announced a historical record loss of €119.9 million. The company had almost doubled its revenues between 2001 and 2010 by using an integrated studio model, but the recent lossDesde 8,20 €
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Repositioning Royco Minute Soup: Evaluating a Word-of-Mouth Campaign
Gallo, Iñigo; Oldenbeuving, HarmjanCaso M-1320-EMarketingRoyco is the main manufacturer of instant dry soup in France, but the market is shrinking. The marketing team at Royco is considering including a word-of-mouth campaign in the marketing plan for next year 2014). Is running a word-of-mouth campaign a good idea for Royco given their target, their positioning, and the market situation? If so, how should this campaign be structured? (budget, number of agents, expected return, etc.).Desde 8,20 €
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L'Occitane en Provence
Becker, Bo; Beyersdorfer, Daniela; Mayfield, E. Scott; Yamazaki, MayukaCaso HBS-212051-EFinanzasCosmetics company L'Occitane en Provence must decide if it is the right time to go public, and, if so, where to list. The firm could list on Euronext in Paris, close to the firm's headquarters in southern France, on one of the large exchanges in the United States, or perhaps in Asia, where much of the firm's future growth is expected. The case provides opportunities to discuss the benefits and costs of going public, including valuation implicatio...Desde 8,20 €