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Hilti (A): Fleet Management
Casadesus-Masanell, Ramon; Gassmann, Oliver; Sauer, RomanCaso HBS-718419-EConocimiento y comunicaciónThis case explores the strategic decision-making process of premium power tools manufacturer Hilti in 1999, when the company was considering implementing a fleet management system in the construction industry. Fleet management would involve a shift from selling power tools to leasing them as a service. For Hilti, it represented an entirely new business model, which would substantially differentiate the company from its competitors. While fleet ma...Desde 8,20 €