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Expatica Communications: Leading through Tragedy
Christopher Williams; Wendelien van EerdeCaso IVEY-9B17C001-EDirección estratégica, Liderazgo y Dirección de personasIn July 2014, the managing partner and co-founder of Netherlands-based Expatica Communications B.V. (Expatica) received tragic news. His close friend and business partner had been travelling on Malaysia Airlines flight MH17, which was shot down over Ukraine. The two partners had worked closely together at Expatica for over 15 years. Three days after receiving the news of his friend’s sudden death, the surviving partner found himself alone in his ...Desde 8,20 €
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Culture (Spanish version)
Kerr, William R.; Brownell, AlexisCaso HBS-820S03Iniciativa emprendedoraIn 2016, ING Group began an overhaul of its company culture, culminating in a code of conduct dubbed "The Orange Code."Desde 8,20 €
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Global Branding and Advertising (Spanish version)
Quelch, John A.Caso HBS-503S51MarketingHeineken managers are evaluating the results of the research projects designed to identify the values of the Heineken brand and to translate these into effective advertising messages.Desde 8,20 €
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Desi Hangover: Circular Transition of a Conscious Fashion Brand - Teaching Note
Servjaeta VermaNota del Instructor IVEY-W27250-EDirección estratégica, Iniciativa emprendedoraTeaching note for product W27249.Desde 0,00 €
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Marketing the HealthSuite Digital Platform (Spanish version)
Quelch, John A.; Rodriguez, Margaret L.Caso HBS-519S03MarketingIn June 2014, leading healthcare and consumer technology company, Royal Philips ("Philips"), announced its HealthSuite Digital Platform to house healthcare data and enable applications used by physicians and patients. Philips had strong equity in the healthcare technology space, due to its extensive portfolio of medical devices and related software sold primarily to hospitals. Philips designed the first two apps for the platform (eCareCoordinator...Desde 8,20 €
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KPN: How to Navigate the Digital Tides
Stijn ViaeneCaso IVEY-9B19M046-EDirección estratégicaIn June 2018, the executive vice-president of Networks and Information Technology of KPN BV (KPN), Bouke Hoving, was evaluating the digital transformation of KPN, the leading telecommunications company in the Netherlands. Hoving had been an initiator of a turnaround that had started at KPN in 2014, after a financially and operationally hectic year. The entry into the market of over-the-top digital services, which used the Internet to bypass platf...Desde 8,20 €
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Airbnb in Amsterdam (A)
Weiss, Mitchell B.; Moloney, Emer; Dessain, VincentCaso HBS-817013-EIniciativa emprendedoraIn February 2014, Amsterdam became the first city to issue new regulations specifically to allow home-sharing. Airbnb's Molly Turner, Global Head of Civic Partnerships; her colleagues at the San Francisco based home-sharing platform; and her counterparts in Amsterdam's city leadership now had to make the new rules function well. By the summer of 2014, the question of how exactly to do that remained unsettled. A Memorandum of Understanding (MOU) t...Desde 8,20 €