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PAREXEL International Corp.: Stages of Innovation, Teaching Note
Herzlinger, Regina E.; Kindred, NatalieNota del Instructor HBS-312057-ETeaching Note for 311-068 and 311-087.Desde 0,00 €
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Post-Crisis Compensation at Credit Suisse (A), (B), and (C), Teaching Note
Rose, Clayton; Canter Ganzfried, SallyNota del Instructor HBS-312046-ETeaching Note for 311-005, 311-006, and 311-007.Desde 0,00 €
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Swissair Group
Longstaff, Julian; Mendez M.; Rahnema Alavi, AhmadCaso F-731-EFinanzasThis case describes the collapse of Swissair, the Swiss flag airline, in October of 2001. The student is given the opportunity to analyse the problem, its sources and development.Desde 8,20 €
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Montreaux Chocolate USA: Are Americans Ready for Healthy Dark Chocolate, Teaching Note
Quelch, John A.; Badame, DianeNota del Instructor HBS-914502-EMarketingTeaching Note for Product #914501Desde 0,00 €
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CRM Done Right (Spanish version)
Ledingham, Dianne; Rigby, Darrell K.Artículo HBS-R0411HMarketingstrong executive and business unit leadership, careful strategic planning, clear performance measures, and a coordinated program that combines organizational and process changes with the application of new technology.Desde 8,20 €
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Hilti Fleet Management (B): Towards a New Business Model
Casadesus-Masanell, Ramon; Gassmann, Oliver; Sauer, RomanCaso HBS-717465-EDirección estratégicaThe (B) case tackles the implementation and scaling process of fleet management over the years. Finally, the case explores current challenges facing the BMI.Desde 5,74 €
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Playing the Whole Game (Spanish version)
Lax, David A.; Sebenius, James K.Artículo HBS-R0311DDirección estratégica1-D negotiators focus on improving their interpersonal skills at the negotiating table, and 2-D negotiators focus on diagnosing underlying sources of value in a deal and then recrafting the terms to satisfy all parties. In this article, the authors explore the often-neglected third dimension. Instead of just playing the game at the bargaining table, 3-D negotiators reshape the scope and sequence of the game itself to achieve the desired outcome....Desde 8,20 €
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Swiss Army: Diversifying into the Fragrance Business (Spanish version)
Ilan Alon; Marc Fetscherin; Claudia CarvajalCaso IVEY-9B14AS066Dirección estratégica, Iniciativa emprendedora, MarketingIn 2005, Victorinox, the original producer of the Swiss Army Knife, acquired Wenger, including the fragrance label “Swiss Army Fragrance.” The acquisition of Wenger allowed Victorinox to become the only producer of the famous Swiss Army Knife as well as the key player in Swiss Army watches. Victorinox’s head of marketing was asked to design a business strategy that would successfully allow the company to enter the fragrance industry. How should V...Desde 8,20 €