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Harlequin Romances - Polonia (A)
Quelch, John A.; Laidler, NathalieCaso HBS-505S16MarketingHarlequin Enterprises, editorial líder mundial de los romances de la serie, ha sido particularmente exitoso en Polonia. El caso explora algunos de los desafíos / oportunidades de hacer negocios en Europa del Este y los elementos de la mezcla de marketing necesarias para el éxito.Desde 8,20 €
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Bulgaria: On the Road to EU Membership
Stroumina, M.; Gual, JordiCaso ECON-416-EEconomíaThe case uses Bulgaria as an example of an Eastern European economy of transition. The outline of the case is as follows: 1. Brief description of the main facts about the country and the economic developments during the communist years. 2. The challenges of the early transition years and the 1997 financial crisis, focusing on issues common to Eastern European countries: high social cost of reforms, dependent central bank, hyperinflation and curr...Desde 8,20 €
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San Leon Energy: Hydraulic Fracturing in Poland
Rice, C; Zagart, A; Myers, ACaso SGSB-IB101-EThis case explores how to manage the political risks of using a controversial energy extraction technology in the European Union. San Leon Energy, an Irish energy firm, was committed to developing large unconventional shale gas reserves in Poland. To reach these reserves, San Leon needed to use a technique called hydraulic fracturing (“fracking”). Pioneered in the United States during the early 2000s, fracking involved pumping a mixture of water...Desde 8,20 €