Esta web utiliza cookies técnicas, de personalización y de análisis, propias y de terceros, para anónimamente facilitarle la navegación y analizar estadísticas del uso de la web. Obtener más información
Resultados de búsqueda
-
Forta Furniture: International Expansion, Teaching Note
Quelch, John A.; Easwar, KarthikNota del Instructor HBS-918548-EMarketingTeaching note for case 918547.Desde 0,00 €
-
Forta Furniture: International Expansion
Quelch, John A.; Easwar, KarthikCaso HBS-918547-EMarketingThe Forta Furniture case highlights the need to consider new market expansion to grow a firm. It demonstrates that simply doing what has always been done is not sustainable when other competitors enter the market with differentiated or potentially superior offerings. In addition, the case suggests there are many routes to global expansion; a firm could look to build a brand in these new markets or compete as a private label. Further, the case add...Desde 8,20 €