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Graphisoft
Pistrui J.; Roure, JuanCaso P-932-EServicios y operacionesGraphisoft is a Hungarian based technology company that develops, markets and supports advanced 3D computer aided design (CAD) software for the architecture, engineering and construction (AEC) industries. Their leading product -ArchiCAD®- is designed for the personal computer platform and represented 90% of the $19 million in company sales in 1996. ArchiCAD is sold in 80 countries and in 19 different languages. The case reviews the entrepreneuria...Desde 8,20 €
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Hungerit
Bell, David E.; Morton, Sarah; Shelman, MaryCaso HBS-510010-EHungary's top producer of poultry products is deciding the company's future strategy in the face of new opportunities in Central and Eastern Europe, a changing retail market in Hungary, and the possibility of increased global competition.Desde 8,20 €
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CVO Group: the European Expansion
Mitchell, Jordan; Prats, Mª JuliaCaso E-102-EIniciativa emprendedora, Servicios y operacionesNorrie Sinclair, CEO of CVO Group - a recruiting company based in Budapest, Hungary, with operations throughout Eastern Europe - is considering two types of expansion: geographic enlargement to London, UK and expanding into personnel leasing through acquisition. In his search for an acquisition target, he has come across Center Group, a company participating in both personnel leasing and payroll outsourcing in Poland. This case allows students t...Desde 8,20 €
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CVO Group: la expansión europea
Mitchell, Jordan; Prats, Mª JuliaCaso E-102Iniciativa emprendedora, Servicios y operacionesNorrie Sinclair, consejero delegado de CVO Group, una empresa de contratación de personal con sede en Budapest (Hungría) que opera en toda Europa del Este, está barajando dos tipos de expansión: una ampliación geográfica a Londres (Reino Unido) y una expansión hacia el alquiler de personal a través de la adquisición. En su búsqueda por un objetivo a adquirir, ha dado con Center Group, una empresa polaca dedicada al alquiler de personal y a la sub...Desde 8,20 €
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Magyar Bank
Cardona Soriano, PabloCaso FH-634-ELiderazgo y Dirección de personasBanco Magyar is the fictitious name of one of the three banks resulting from the split-up of the Hungarian Central Bank. A few years later the bank is acquired by an American institution, which sends one of its analysts to manage the Hungarian subsidiary. This case serves as an introduction to the Personnel Management course and provides material for discussion of the differences between the managerial role and the role of the specialist.Desde 8,20 €
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Miutcánk: A Neighbourhood-Building Network
Anass Karzazi; Yusaf AkbarCaso IVEY-9B20M099-EDirección estratégica, Iniciativa emprendedoraThe co-founder and chief product officer of Miutcánk, a promising sharing-economy platform dedicated to neighbourhood networking and services, was analyzing the growth of the platform since its creation in 2014. Miutcánk had more than 43,000 registered usDesde 8,20 €
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Hummus Bar: Dipping into International Markets
Ilan Alon; Jennifer Dugosh; Yusaf AkbarCaso IVEY-9B13M060-EDirección estratégica, Iniciativa emprendedoraThe founder of Hummus Bar, a successful restaurant in Hungary, is considering expansion. He is struggling to identify and select the most promising market. Should he pursue domestic expansion or consider internationalizing his concept? The founder wants to recruit and involve additional investors to spread risk, enhance the brand through diversified skill sets and ensure he selects the most appropriate entry strategy.Desde 8,20 €
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Richter: Information Technology at Hungary’s Largest Pharma
Deborah Compeau; Jordan Mitchell; Gyorgy Drotos; Emma Incze; Gyorgy VasCaso IVEY-9B07E021-EDirección estratégica, Tecnologías de la informaciónThe director of information technology (IT) at Ritcher, a major Hungarian pharmaceutical company with operations throughout Eastern Europe, is planning for the IT department for the near future. The three main considerations for the coming year are: Is the current IT structure appropriate to meet the growing demands of the organization? To what extent should IT affiliates be centrally controlled? How can IT best serve the rest of the company?Desde 8,20 €
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Hungary: Economic Crisis and a Shift to the Right, Teaching Note
Weinzierl, Matthew C.Nota del Instructor HBS-712019-EEconomíaTeaching Note for 711051.Desde 0,00 €
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Strategizing at Monarchia Matt International (MMI)
Michael J. Rouse; Jordan MitchellCaso IVEY-9B07M014-EDirección estratégica, Iniciativa emprendedoraAs of late 2004, the chief executive officer (CEO) of New York-based wine distributor Monarchia Matt International (MMI) is looking at his portfolio of wines and wondering what advantage Hungarian wine could provide in becoming a powerful niche player in the highly fragmented and complicated U.S. wine industry. The CEO is cognizant of Hungarian wine's reputation in the United States as an inexpensive, mass-quantity produced and low quality drink....Desde 8,20 €