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Phenicoptere: Taking GLOV Global
Aleksandra WasowskaCaso IVEY-9B18M168-EDirección estratégica, Iniciativa emprendedoraOn September 15, 2014, the chief executive officer and the vice-president of the start-up Phenicoptere Ltd. were heading home to Poland. They were returning from a meeting with Armelle S.A. in Marseille, France about selling their innovative product—a makeup-removal glove called GLOV, in Armelle S.A.’s global retail chain. “Isn’t it exciting?” asked the chief executive officer, how often does such a small firm get a chance to talk to the buyers o...Desde 8,20 €
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Infusion's Greenfield Subsidiary in Poland
Christopher Williams; Wendelien van Eerde; Danielle TheCaso IVEY-9B12M076-EDirección estratégica, Iniciativa emprendedoraThe president of Infusion Development Corporation was reviewing the progress of the new subsidiary the company had set up 15 months earlier in Krakow, Poland. The purpose of the subsidiary was to work with other Infusion offices around the world to provide innovative software development services to global clients. The investment, a big success, had grown in size from eight to forty staff in one year, and there were plans to double that by the en...Desde 8,20 €
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Tequila Mobile SA, Teaching Note
Halaburda, Hanna; Surma, JerzyNota del Instructor HBS-712473-EDirección estratégicaTeaching Note for 712453.Desde 0,00 €
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Pravost Consulting Services
Wasynczuk, Andrew; Chang, Tiffany Y.Caso HBS-918033-ELiderazgo y Dirección de personasPravost Consulting Services considers a division manager's response to the stringent demands of his boss who lambasts him for the division's weak performance. Six months earlier Jakub Kowalski, CEO of Pravost, promoted Viktor Novak to head up the faltering Pravost Consulting Services (PCS). For the most recent two quarters, however, PCS proved to be unfertile ground for Novak who failed to reach Kowalski's (or his own) goals for the division. Kow...Desde 8,20 €
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Tequila Mobile SA ( (Spanish Version)
Halaburda, Hanna; Surma, Jerzy; Sesia, AldoCaso HBS-717S01Dirección estratégicaWojciech Woziwodzki, co-fundador, presidente y CEO de Tequila Mobile SA, un desarrollador de juegos, editor, y el proveedor de servicio móvil, tuvo que tomar algunas decisiones estratégicas importantes. Tequila Mobile SA ya había decidido cambio hacia un nuevo modelo de ingresos "free2play", pero necesaria para decidir si se centran en la construcción de su negocio en los mercados donde la penetración de los teléfonos inteligentes era alta y se d...Desde 8,20 €