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Rebranding Gallagher
Deshpande, Rohit; Wong, Keith Chi-hoCaso HBS-511098-EMarketingSteve Tucker, the Deputy CEO of Gallagher Group Limited (GGL), the world's largest electric fence company, was about to present a new branding strategy to the company's senior managers and Bill Gallagher, Jr., CEO. After spending more than 18 months with brand consultants, Tucker devised an umbrella brand strategy that would instill a uniform brand across all three business units: Animal Management Systems, Security Management Systems, and Fuel P...Desde 8,20 €
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Carl Zeiss and Free-Form Production: Can We See Clearly Yet, Teaching Note
Shih, WillyNota del Instructor HBS-612009-EServicios y operacionesTeaching Note for 614-007.Desde 0,00 €