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Emotiv Systems Inc.: It's the Thoughts that Count, Teaching Note
Ofek, Elie; Kindred, NatalieNota del Instructor HBS-511072-EMarketingTeaching Note for 510050.Desde 0,00 €
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From Little Things Big Things Grow: The Clontarf Foundation Program for Aboriginal Boys (B)
McFarlan, F. Warren; Vitale, Michael R.Caso HBS-913416-EThis case focuses on the growth of an innovative non-profit institution that motivates aboriginal children to attend school by harnessing their love of football.Desde 5,74 €
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Rio Tinto vs. the Securities and Exchange Commission, Teaching Note
Dey, Aiyesha; Palepu, Krishna G.Nota del Instructor HBS-119078-EContabilidad y controlTeaching note for case 119046.Desde 0,00 €
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L’Abode Accommodations Down Under: Agile Leadership Navigates Pandemic Threat to Business Survival - Teaching Note
Dennis Paris; Sheri Lambert; Jennifer M. Sundstrom-FitzgeraldNota del Instructor IVEY-W26693-EDirección estratégica, MarketingTeaching note for product W26692.Desde 0,00 €
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The Work of Leadership (Spanish version)
Heifetz, Ronald A.; Laurie, Donald L.Artículo HBS-R0111KLiderazgo y Dirección de personasChanges in societies, markets, and technologies around the globe constantly force businesses to clarify their values, develop new strategies, and learn new ways to operate. The most important task for leaders in the face of such challenges is mobilizing people throughout their organizations to do adaptive work. In this HBR article from 1997, the authors suggest that the prevailing notion that leadership consists of having a vision and aligning p...Desde 8,20 €
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CSL: Rebranding “The Biggest Company No One’s Ever Heard Of"
Bertrand Guillotin; Sheri Lambert; Phoebe DickinsonCaso IVEY-W34093-EAnálisis de decisiones, MarketingIn October 2021, the head of digital communications and branding at the Australian biopharmaceutical conglomerate CSL Limited (CSL), was tasked with a strategic rebranding exercise. By August 2022, he and other stakeholders felt a sense of pride and satisfaction at how quickly the rebranding initiatives had been completed. CSL felt that it had achieved the desired brand associations and met its targeted brand net promoter score performance. Looki...Desde 8,20 €
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Australian Miners and the Resource Super Profit Tax
Andrew Karl Delios; Donna Jimenez; Clarissa TurnerCaso IVEY-9B12M042-EDirección estratégicaThis case presents a means by which students can explore how government policy is influenced by the actions of stakeholders in an economy: firms, taxpayers, voters, unions, and other organizations. It highlights how policy-making can be a process endogenous to the interests and influence of the private sector, and not an exogenous one, even in domains that are the power reserve of public policy makers. In 2010, the ruling party in Australia has d...Desde 8,20 €