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IESE Insight. Número 15. Cuarto trimestre 2012
IESE InsightRevista REV-36Conocimiento y comunicación, Contabilidad y control, Dirección estratégica, Economía, Ética empresarial y Responsabilidad Social Corporativa, Finanzas, Iniciativa emprendedora, Innovación y cambio, Liderazgo y Dirección de personas, MarketingLas crisis golpean a cualquier empresa en el momento menos esperado, por lo que deben integrarse como un elemento más de la gestión diaria de la empresa. El número 15 de la revista IESE Insight repasa algunos aspectos clave para que la empresa esté a la altura de las circunstancias. Antes de que estalle una crisis, hay que estar atento a los indicios previos, ya que eso condicionará la capacidad de respuesta de la empresa. Claus Rerup prop...Desde 22,00 €
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IESE Insight. Issue 15. Fourth Quarter 2012
IESE InsightRevista REV-36-EConocimiento y comunicación, Contabilidad y control, Dirección estratégica, Economía, Ética empresarial y Responsabilidad Social Corporativa, Finanzas, Iniciativa emprendedora, Innovación y cambio, Liderazgo y Dirección de personas, MarketingClaus Rerup (Richard Ivey School of Business) presents a framework for companies to improve their capability to pick up on signals that impending crises give off before they happen. The corporate communications consultant Alfonso González-Herrero looks at the key issues that companies must address, with forecasting and planning, in order to safeguard their reputations. IESE's José R. Pin provides a guide to help managers lead and communicate, so ...Desde 22,00 €
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MarketForce: Building an Operating System for Merchants in Africa
Ciesinski, Stephen; Montgomery, LucyCaso SGSB-E809-EIniciativa emprendedoraTesh Mbaabu started MarketForce to help bring technology to the thousands of Kenyan merchants who ran corner shops that were often a centerpiece of their communities. MarketForce began as an inventory ordering platform for merchants, but has quickly evolved into a comprehensive operating system that merchants can use to unlock new revenue streams and grow their businesses. The team has expanded from Kenya into four new African countries and hope...Desde 8,20 €
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Ethiopia: An Emerging Market Opportunity, Teaching Note
Quelch, John A.; Yong, SunruNota del Instructor HBS-915502-EMarketingTeaching note for case 915501.Desde 0,00 €
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Social Enterprise Under Adversity: Bridge EXP in Kibera (A)
Oana Branzei; Eduardo ZarateCaso IVEY-9B09M050-EDirección estratégica, Iniciativa emprendedora, MarketingThe case illustrates the opportunities, challenges and trade-offs involved in developing a pro-social business venture in emerging economies by outlining the interplay between a Nairobi-based venture by Insta Products (Insta) and a Toronto-based non-profit volunteering consultancy for sustainable new ventures with a high potential to accelerate local development. The case is set in the midst of social unrest in the spring of 2008, as the consulti...Desde 8,20 €
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Karatu Coffee Company in Tanzania: What Strategy Next? (Spanish version)
Manuel Siegrist; Gary Bowman; Colette Southam; Paul W. BeamishCaso IVEY-W29919Dirección estratégica, Iniciativa emprendedoraIn 2018, the founder and owner of the Karatu Coffee Company needed to decide what to do next with his company. He was considering several options: increasing the tourism part of the business, growing the original farm, pursuing a property development project in the capital city, or simply selling out and walking away. The company, located in Tanzania, began as a coffee farm, expanded into tourism with a remote, idyllic coffee lodge, and then brou...Desde 8,20 €
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Barrick Gold Corporation - Tanzania
Aloysius Newenham-Kahindi; Paul W. BeamishCaso IVEY-9B10M020-EDirección estratégica, Liderazgo y Dirección de personasThis case examines the giant Canadian mining corporation, Barrick Gold Corporation (Barrick), (called Africa Barrick Gold plc since 2009), and the way it engages in sustainable community developments that surround its mining activities in Tanzania. Following recent organized tensions and heightened criticism from local communities, media, international social lobbyists and local not-for-profit organizations (NFOs), Barrick has attempted to deal w...Desde 8,20 €
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Makoye Safaris: Marketing Tanzanian Safari Tours
Makarand Gulawani, Liliane PasapeCaso IVEY-W32228-EDirección estratégica, MarketingMakoye Safaris, a jungle safari tour company based in Tanzania founded by Vicent Makoye, offered fully guided, safe, and environmentally friendly tours largely to international tourists. The tours were private, custom designed, and flexible and included airport pick-up and drop-off, accommodation, transportation, and three meals daily. Makoye wanted the company to grow and acquire a larger market share. However, in 2020, the COVID-19 pandemic spr...Desde 8,20 €