Esta web utiliza cookies técnicas, de personalización y de análisis, propias y de terceros, para anónimamente facilitarle la navegación y analizar estadísticas del uso de la web. Obtener más información
Resultados de búsqueda
-
eLengo: Building Business Models to Address Macro-Opportunities (B)
Nicole R.D. Haggerty; Trevor WrightCaso IVEY-9B19E015-EDirección estratégica, Iniciativa emprendedora, Tecnologías de la informaciónWith his primary research on the Kenyan agricultural market completed, the entrepreneur needed to analyze the new data using design-thinking frameworks, and then formulate a value proposition that used his resources and processes to address the large-scalDesde 5,74 €
-
Hastening Growth at Swift Mobility
Nicole Haggerty, Ryley Mehta, Angela Du, Teddy Kassa, Melissa Shang, Maanit PatelCaso IVEY-W25060-EDirección estratégica, Iniciativa emprendedoraIn 2018, the founder of Swift Mobility in Nakuru, Kenya, Africa was considering her options for the future of her company, which was a Safaricom Plc dealership. The founder was reflecting on how much her business had progressed in the past ten years and wDesde 8,20 €
-
Helio Polymer Enterprises
Nicole R.D. Haggerty; Juma Wagoki; Clarke Eaton; Wesley Hunt; Matthew SmartCaso IVEY-9B14D002-EDirección estratégica, Iniciativa emprendedora, Servicios y operacionesHelio Polymer Enterprises, located in Nakuru, Kenya, is a company that manufactures synthetic polymer gunny bags used in the transportation and handling of animal feed. The owner wants to expand her business operations so she can serve more clients. She has three options: to add a night shift, buy a new printing machine or start producing laminate gunny bags for other markets. Before she makes the decision, she must understand her current operati...Desde 8,20 €
-
Enhancing Competitive Strategy at Darling Kenya
Pamela Odhiambo; Nicole R.D. Haggerty; Ali Kanji; Brandon SwartzCaso IVEY-9B15A012-EDirección estratégica, Iniciativa emprendedora, MarketingIn September 2013, the managing director of Darling Kenya, a hair care product company headquartered in Nairobi, was pondering his next move. As a leader in the beauty hair care industry in Africa, the company needed to stay a step ahead of increasing competition from both local and multinational firms. With limited room to grow in the industry, he was looking at a set of alternatives to protect Darling’s brand from losing market share. Which opt...Desde 8,20 €
-
The Kiri Group: A Social Enterprise Tackling Poverty in Kenya
Yamlaksira S. Getachew; Ivan Liu; Bridget NamubiruCaso IVEY-W25472-EDirección estratégicaMakena Wanjiru, chair of Kiri Mount Kenya Conservation Network and Resource Centre (Kiri), wondered whether turning Kiri’s loans business into a co-operative bank would be in the group’s best interest. The challenge was to convince the rest of the board members of the idea. The board of directors would meet on July 18, 2019. Wanjiru had to draft a report before then explaining how the idea was consistent with the group’s current strategy and woul...Desde 8,20 €
-
Uber Africa: Making Cash and Alternative Payments Work in Kenya through Contextual Leadership
Caren Scheepers; Anastacia MamaboloCaso IVEY-9B19M019-EDirección estratégica, Iniciativa emprendedoraOn September 30, 2017, the general manager (GM) of Uber Technologies Inc. (Uber) for sub-Saharan Africa, arrived in Nairobi, Kenya, and paid for his Uber service with cash. This functionality of the Uber app represented a new business model for Uber. The GM had to convince global management of the business case for offering cash payment options in Africa; he did so by conducting experiments and showing data that indicated rider numbers had triple...Desde 8,20 €