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Karatu Coffee Company in Tanzania: What Strategy Next? (Spanish version)
Manuel Siegrist; Gary Bowman; Colette Southam; Paul W. BeamishCaso IVEY-W29919Dirección estratégica, Iniciativa emprendedoraIn 2018, the founder and owner of the Karatu Coffee Company needed to decide what to do next with his company. He was considering several options: increasing the tourism part of the business, growing the original farm, pursuing a property development project in the capital city, or simply selling out and walking away. The company, located in Tanzania, began as a coffee farm, expanded into tourism with a remote, idyllic coffee lodge, and then brou...Desde 8,20 €
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Barrick Gold Corporation - Tanzania
Aloysius Newenham-Kahindi; Paul W. BeamishCaso IVEY-9B10M020-EDirección estratégica, Liderazgo y Dirección de personasThis case examines the giant Canadian mining corporation, Barrick Gold Corporation (Barrick), (called Africa Barrick Gold plc since 2009), and the way it engages in sustainable community developments that surround its mining activities in Tanzania. Following recent organized tensions and heightened criticism from local communities, media, international social lobbyists and local not-for-profit organizations (NFOs), Barrick has attempted to deal w...Desde 8,20 €
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Makoye Safaris: Marketing Tanzanian Safari Tours
Makarand Gulawani, Liliane PasapeCaso IVEY-W32228-EDirección estratégica, MarketingMakoye Safaris, a jungle safari tour company based in Tanzania founded by Vicent Makoye, offered fully guided, safe, and environmentally friendly tours largely to international tourists. The tours were private, custom designed, and flexible and included airport pick-up and drop-off, accommodation, transportation, and three meals daily. Makoye wanted the company to grow and acquire a larger market share. However, in 2020, the COVID-19 pandemic spr...Desde 8,20 €