Esta web utiliza cookies técnicas, de personalización y de análisis, propias y de terceros, para anónimamente facilitarle la navegación y analizar estadísticas del uso de la web. Obtener más información
Resultados de búsqueda
-
Retail Display Solutions Inc.
Klueter, Thomas Maximilian; Soler, EdiCaso ASN-103-EAnálisis de decisiones, Innovación y cambio, MarketingRetail Display Solutions (RDS), Inc. was a fully integrated point-of-sales (PoS) display manufacturer for a broad range of industries. In 2022, as part of the company's continuous innovation efforts, RDS made the decision to introduce a "PoS Engager" by incorporating QR code information into its complete range of displays. The executive in charge of the plastics division who was responsible for these products, believed that this enhancement would...Desde 8,20 €
-
Harlequin Enterprises: Assessing e-Books
Rod E. White; Tony S. Frost; Ken MarkCaso IVEY-9B14M027-EDirección estratégicaHarlequin Enterprises is a well-known publisher of women's fiction and the global leader in series romance fiction. In 2013, e-book penetration of romance fiction has exceeded 50 per cent of unit sales. The vice-president of strategy is trying to make sense of the e-book opportunity and threat. She is wondering what impact e-books would have on Harlequin's business model: its relationship with authors, distributors and competitors.Desde 8,20 €
-
Angel Toy
Huang J.; Rosenberg, MikeCaso ASN-35Conocimiento y comunicación, FinanzasAntes de viajar a España, Joe trabajaba en el negocio de su familia, Angel Toy Corporation. La empresa había adquirido la licencia de dos cómics y de los que Joe era el responsable. Todo había ido muy bien, pero las existencias todavía no habían llegado y Joe quería asegurarse de que todo estaba en orden. Todos los miércoles se enviaba un correo electrónico para actualizar la información sobre el negocio de los muñecos, y Joe acababa de leer un P...Desde 8,20 €
-
InterMarket Technology, Inc.
Boyle, P.; Rosenberg, MikeCaso ASN-32-EInnovación y cambioA make-or-buy decision.Desde 8,20 €
-
Nasser Press
Kadach, Igor; Palencia, LuisCaso ASN-83-EDirección estratégica, Iniciativa emprendedoraThe owner of a mid-size printing company based in New Jersey has to decide whether to accept an offer of a large publishing house who during the 2008 crisis had endangered the future of the company by abruptly reducing the volume of business. If he now accepted his proposal, and due to capacity constraints, he would have to drop some smaller customers, reducing diversification; in addition, the owner feels indebted to these small businesses becau...Desde 8,20 €
-
Fazenda Diamantina: ESG Dilemmas of a Brazilian Coffee Farm
Azevedo, Leonardo; Palencia, LuisCaso ASN-96-EContabilidad y control, Ética empresarial y Responsabilidad Social CorporativaIn 2022, two coffee growers in Matas de Minas, Brazil, were at a crossroads about the future of their coffee farm. Their original goal was to create an environmentally and socially responsible (ESG) coffee farm. However, due to low profitability and other challenges, they began to consider several alternatives. The options on the table included i) divesting from the farm altogether and returning to their corporate roles, ii) partially divesting t...Desde 8,20 €
-
Angel Toy
Huang J.; Rosenberg, MikeCaso ASN-35-EConocimiento y comunicación, FinanzasBefore leaving for Spain, Joe was working for his family' business, Angel Toy Corporation. Angel Toy had acquired two cartoon licenses which Joe was in charge of. Everything had gone smoothly, but inventory had not arrived yet and he wanted to make sure that things were running smoothly. A weekly industry email was sent out every Wednesday to update on what was happening in the toy biz. He had just read an AP about a particular toy company. Appla...Desde 8,20 €
-
E-Cigarettes: Marketing Versus Public Health
Quelch, John A.; Rodriguez, MargaretCaso HBS-514059-EMarketingTo maximize their effectiveness, color cases should be printed in color. Electronic cigarettes (e-cigarettes) were heralded by some as a healthcare game changer, enabling smokers to switch to a new product which carried lower risk of cancer. However, there were concerns about the public health risk of e-cigarettes, particularly the chance that teens would easily develop nicotine addictions from smoking the fruit-flavored products. Manufacturers a...Desde 8,20 €
-
Formación de un Aglomerado ("Cluster"): Electrónica e Informática en Costa Rica
Porter, Michael E.; Ketelhohn, Niels W.Caso HBS-705S08Dirección estratégicaDescribe las acciones de Costa Rica Presidente Figueres y su gabinete en la atracción de un procesador Intel montaje y pruebas de planta a su país. El esfuerzo fue parte de una estrategia de gobierno que buscó desarrollar aún más el grupo de Costa Rica de la electrónica y la informática.Desde 8,20 €
-
Robert E. Rubin (A)
Kaplan, Robert Steven; Nohria, Nitin; Davison, NicoleCaso HBS-407064-ELiderazgo y Dirección de personasBob Rubin was a businessman given the task of setting up and running the National Economic Council for the Clinton Administration. Unfamiliar with management in a political climate, Rubin worked hard to design, staff, and position the Council to make better economic and policy decisions. Traces the career of Robert E. Rubin from his practice in law to his work at Goldman Sachs and studies how his work experiences prepared him to establish the Nat...Desde 8,20 €