Esta web utiliza cookies técnicas, de personalización y de análisis, propias y de terceros, para anónimamente facilitarle la navegación y analizar estadísticas del uso de la web. Obtener más información
Resultados de búsqueda
-
Ratings Pioneer Turns 20 (Spanish version)
Dolan, Robert J.; Israeli, AyeletCaso HBS-518S31MarketingThe Inside the Case video that accompanies this case includes teaching tips and insight from the author (available to registered educators only). In 1995, before people "googled" or "yelped," Angela Hicks (HBS, 2000) was establishing her Angie's List as a pioneer in the accumulation and dissemination of consumer rating information. Hicks focused on the home repair and maintenance market and, as she put it, "particularly on high cost of failure s...Desde 8,20 €
-
Professional Media Inc.
Peter C. BellCaso IVEY-9B13E004-EGobierno corporativoA media planner at a specialized media buying firm was in the process of planning the spring 2012 television campaign for a customer with a recognizable brand name. The campaign budget of $7 million was to be spent on seven weeks of advertising during the first 20 weeks of the year. Each week of advertising involved a carefully selected series of advertisements on network and local television, and each week of advertising cost $1 million. Which s...Desde 8,20 €
-
Tesla: Building an Electric Vehicle Global Supply Chain
P. Fraser JohnsonCaso IVEY-W34521-EDirección estratégica, Servicios y operacionesIn 2023, Tesla, Inc. (Tesla), was the most valuable automotive company in the world. Over 20 years, it had developed revolutionary products and a large, complex, global supply chain network. After announcing plans to spend nearly $150 billion to achieve the strategic goal of selling 20 million vehicles per year, it needed to dramatically expand its capacity. Chief executive officer Elon Musk was facing a key challenge: deciding what changes neede...Desde 8,20 €
-
A Crack in the Mug: Can Starbucks Mend It
Michael Herriman; Motohiro Wanikawa; Ryoko Ichinose; Shobhana Darak; Yumana ChaivanCaso IVEY-9B08A016-EDirección estratégica, MarketingAfter 20 years of rapid expansion, the last six months of 2007 saw Starbucks jolted by a decline in share price of 50 per cent and a decrease in customer visits. Its share price was hovering around $19 to $20. By mid-2008, it had declined to $18. Its fiscal first-quarter profit in 2007 rose by less than two per cent, and in January 2008, it announced the closing of 100 U.S. stores. In July, the number was increased to 600. The case was written to...Desde 8,20 €
-
Financial Policy at Apple, 2013 (B)
Desai, Mihir A.; Meyer, Elizabeth A.Caso HBS-214094-EFinanzasThe Inside the Case video that accompanies this case includes teaching tips and insight from the author (available to registered educators only). This case is meant to accompany Financial Policy at Apple, 2013 (A) and details the results of Apple's Q2 20Desde 5,74 €
-
Cook Composites and Polymers Co.
Lee, Deishin; Toffel, Michael W.; Gordon, RachelCaso HBS-608055-EServicios y operacionesThis case describes how a company improves resource efficiency and process quality in its manufacturing process by developing a waste by-product into a new product. The case describes how CCP cleans production equipment between batches using styrene, which becomes a costly hazardous waste. Having worked on minimizing waste for the past 20 years, CCP believed it could not reduce the use of styrene without risking product quality. Instead, CCP was ...Desde 8,20 €
-
The Good Night Motel
Richard H. Mimick; David C. Shaw; Elizabeth M.A. Grasby; Raymond W. LeducCaso IVEY-9B12B014-EContabilidad y controlThe Good Night Motel is considering offering special pricing for a two-day church convention event involving 20 rooms. This requires the owner to perform contribution analysis, sensitivity analysis, and some qualitative analysis.Desde 8,20 €
-
Amazon: Customers and Climate Change
Veena Keshav PailwarCaso IVEY-9B20M164-EDirección estratégicaOn September 9, 2019, thousands of Amazon.com Inc. employees threatened to join the global climate strikes planned for the week of September 20–27, 2019. Employees were protesting the e-commerce giant's customer-centric approach and its lack of transparenDesde 8,20 €
-
Deep Roots Distillery
Paul W. BeamishCaso IVEY-9B16M032-EDirección estratégica, Iniciativa emprendedoraBy September 2015, Deep Roots Distillery (DRD) had been operating for 22 months. While starting up had taken a little longer than originally estimated, material progress was now evident. By November 2015, the company expected to have six of its products (either spirits or liqueurs) available in the Prince Edward Island liquor store outlets. However, numerous questions remained for DRD’s owner and his small, family-run business. Given capital and ...Desde 8,20 €
-
ITT Automotive: Global Manufacturing Strategy--1994 (Spanish Version)
Pisano, Gary P.; Rossi, SharonCaso HBS-603S10Servicios y operacionesITT Automotive está en el proceso de desarrollar un sistema de nueva generación de frenos antibloqueo (ABS), designado el MK-20. El caso se centra en el nivel de automatización que se utilizan en la producción de este nuevo sistema, y si todas las plantas deben utilizar la misma tecnología de proceso. Debido a la intensificación de la presión de costes y creciente demanda de menor costo ABS, el equipo de desarrollo y la administración superior ...Desde 8,20 €