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Kraft Heinz: The $8 Billion Brand Write-Down
Avery, JillCaso HBS-519076-EMarketingOn Friday, February 22, 2019, following an unexpected and disappointing earnings report, The Kraft Heinz Company's stock price fell 27%, wiping out $16 billion in market value. CEO Bernardo Hees had announced that the company had taken a $15.4 billion asset write-down, that the company would be cutting its annual dividend from $2.50 to $1.60 and that it was under SEC investigation for accounting irregularities related to its procurement process. ...Desde 8,20 €
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El Coyote Mexican Cafe in the Wake of Proposition 8
Brian Richter; Anisha GeorgeCaso IVEY-9B12M052-EDirección estratégica, Liderazgo y Dirección de personasThe El Coyote Mexican Café, more commonly known as El Coyote, is a family-owned restaurant located in Los Angeles, California. The restaurant faced criticism from pro-gay rights activists after the manager (the daughter of the owner) made a personal donation to support California Ballot Proposition 8, which activists associated with the restaurant rather than the individual. The case transpires over an eight-day period from November 4, 2008, whic...Desde 8,20 €
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Kraft Heinz: The $8 Billion Brand Write-Down, Teaching Note
Avery, JillNota del Instructor HBS-520114-EMarketingTeaching note for case 519076.Desde 0,00 €
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Atlantic Aviation Corporation: División Westwind
Bonoma, Thomas V.Caso HBS-505S05MarketingPlantea cuestiones sobre el control y controlar los costos de demostración de vuelo para el avión de negocios Westwind. vicepresidente de marketing de Atlántico está preocupado por el aumento de los costos de demostración, pero no desea negar sólidas perspectivas de un paseo de evaluación. Se le pide al gerente general de la división de formular una política de cumplir ambos objetivos. Previsto para el uso en la sección de política de marketing d...Desde 8,20 €
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Becton Dickinson & Company: División de Sistemas VACUTAINER (Resumido)
Cespedes, Frank V.; Rangan, V. KasturiCaso HBS-502S25MarketingBecton Dickinson, una empresa fenomenalmente exitosa con una cuota de mercado 80% en el mercado de las agujas de recogida de sangre y jeringas se enfrenta a un cambio en el entorno de compra del cliente (presiones de contención de costos en los hospitales). Esto obliga a una reevaluación de la empresa es altamente exitosa política de producto y estrategia de canal. Uno de los principales clientes de la compañía amenaza con dejarlos por negarse a ...Desde 8,20 €
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WalMart: Driving Innovation to Scale
Wilkinson, Amy; Nguyen HCaso SGSB-OB109-ELiderazgo y Dirección de personasIn 2014, Walmart was at an inflection point. The world’s largest company wasn’t sure how to evolve and innovate to win over the next 30 years. In a leadership change that year, Doug McMillon rose to become Walmart’s new CEO. Soon after, he hired Lori Flees, a Bain & Company partner, to lead Walmart’s Corporate Strategy and drive innovation at scale. Flees led Walmart’s acquisition of Jet.com for $3.3 billion and together with Jet founder Marc L...Desde 8,20 €
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Gemini Investors
Ruback, Richard S.; Yudkoff, RoyceCaso HBS-211066-EFinanzasGemini Investors was a private equity firm focused on small and lower middle market businesses. Gemini's target investment size was between $4 million and $6 million and a typical portfolio company had revenue of between $8 million and $30 million. In early 2015, Gemini was completing the investment of Gemini's Fund V and it was deciding whether it should raise a fund sized similarly to their prior funds, or alternatively, raising a significantly...Desde 8,20 €
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Improving a Hockey Team
Hubert Pun; Josh WeinsteinEjercicio IVEY-9B18E005-EGobierno corporativoIn November 2017, a fan of hockey watched his favourite team lose 6–4 against a contending team. After a great start to the season with a record of 6 wins and 1 loss, his favourite team had lost 6 of the last 8 games, dropping their record to 8 wins and 7 losses. The fan knew that the time was approaching for the inevitable discussions with his friends regarding the team's success. Which players should they have signed? Which player should the te...Desde 8,20 €
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Calyx & Corolla (Spanish version)
Salmon, Walter J.; Wylie, DavidCaso HBS-502S15MarketingDescribes a new entry into the $8 billion flower industry in the United States. Combining the use of overnight air freight (Federal Express), information technology, an 800 number, and a catalog, Calyx & Corolla was changing the way flowers had traditionally been distributed, bypassing three layers of distribution, and providing very fresh flowers directly from the growers to consumers. Frames the question of how this start-up venture should grow...Desde 8,20 €
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Delta Air LineS
Rossell C.Caso IPADE-FE 03 C 01Servicios y operacionesEl caso se centra en una decisión del Consejo de despedir al CEO, porque, para resolver un agudo problema de Pérdidas , tomó la decisión de despedir al 17% del personal.. El resultado fue que, a la fecha del caso, la Compañía llevaba 8 trimestres de utilidades constantes, lo que había logrado restablecer el equilibrio financiero de Delta. El Costo fue que esa decisión destruyó la moral del personal.Desde 8,20 €