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Stone Rock Golf & Country Club: Wedding Bells
Mary Gillett; Yaqi Shi; Brittney MacKinnonCaso IVEY-9B20B017-EContabilidad y control, Iniciativa emprendedoraIn 2016, the general manager of Stone Rock Golf & Country Club (SRGCC) in Ainslie, Ontario, was considering an opportunity to grow the club’s weddings and special events business. SRGCC, a popular 18-hole golf course in a small town, was owned and operateDesde 8,20 €
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Decorative Interiors Inc.
Elizabeth M.A. Grasby; Joe FigliomeniCaso IVEY-9B07M077-EDirección estratégicaThe owners of Decorative Interiors Inc. (DI) must decide the future of their business. DI had been their family's sole source of income for the past 18 years. Although the owners would like to increase sales and profitability, they are unsure how to proceed after one of the owners suffered a heart attack and the doctor advised him to change his lifestyle. The case provides the opportunity to discuss the following: the strategic management tension...Desde 8,20 €
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Bluewater Football Association
Elizabeth M.A. Grasby; Ian DunnCaso IVEY-9B13B003-EContabilidad y controlThe finance director of a football association is considering adding a fourth team to the organization. Parents and players in the community want the football association to field a football team in the varsity division for players aged 17 and 18. The finance director needs to identify the amount of financing that would be required to operate a varsity team. She must project a cash budget for the upcoming operating period and also evaluate other ...Desde 8,20 €
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Ferio Pugliese: Leading WestJet's New Carrier Encore
Gerard Seijts; Jean-Louis Schaan; Robert WayCaso IVEY-9B15C008-ELiderazgo y Dirección de personasIn early 2014, Ferio Pugliese looked back on his turbulent first year as president of WestJet Airlines Ltd.’s new regional air service Encore. Encore represented the company’s most significant organizational change in its 18 years of dramatic growth. Expanding the airline’s fleet to include smaller, short-haul aircraft that could service smaller destinations throughout Western Canada had not been without growing pains. For example, a number of em...Desde 8,20 €
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DataUnison: The eBay Reseller Strategy
Rebecca A. Grant; Meghan StothersCaso IVEY-9B07E014-EIniciativa emprendedora, Tecnologías de la informaciónIn 2005, e-business was on the rise again, and one of the companies that was doing well was eBay, the most successful online auction website. In addition to generating revenue, transactions on eBay also produced a substantial amount of data about purchases, prices and products. The chief executive officer (CEO) of the 18-month-old company, Advanced Economic Research Systems, Inc. (AERS) analyzed this data for consumers and businesses interested i...Desde 8,20 €
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Keystone XL Pipeline
Vietor, Richard H.K.Caso HBS-713039-EEconomíaTo maximize their effectiveness, color cases should be printed in color. On January 18, 2012, President Obama rejected TransCanada's application for a "national interest" determination to approve construction of the Keystone XL Pipeline. Keystone XL was a 1,700 mile long, 36-inch diameter pipeline to transport 1.1 million barrels a day of Canadian heavy oil from Alberta (and shale oil from Montana) to the American Gulf Coast. But the American env...Desde 8,20 €
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Public Services Canada (A): Mattie Johnsen
Gerard SeijtsCaso IVEY-9B21C005-ELiderazgo y Dirección de personasMathilde Johnsen was a highly motivated environmental systems engineer in the real property branch of Public Services and Procurement Canada. Johnsen advanced a job grade about every 18 months, and in 2016, she successfully applied to the management stream. In 2019, after completing an MBA, Johnsen pursued an opportunity in the executive stream of the civil service. Her past behaviour raised concerns for the selection committee, who decided that,...Desde 8,20 €
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Growing Trafalgar Ales, Meads & Distillery
Lawrence A. Plummer; Ken MarkCaso IVEY-9B19M018-EDirección estratégica, Iniciativa emprendedoraIn February 2018, the co-owners of Trafalgar Ales, Meads & Distillery, based in Oakville, Ontario, were eager to take on a wide range of new opportunities. In the 18 months since their purchase of the brewery, the two co-owners had devoted great efforts to transforming the company, creating and launching several new and successful beer brands. Contract brewing was de-emphasized, and the layout of the brewery was reset. The owners became involved ...Desde 8,20 €
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Customer Segmentation and Business Model Evolution at Unbounce
Raymond Pirouz; Ken MarkCaso IVEY-9B14A029-EIniciativa emprendedora, MarketingIn December 2011, the co-founder of Unbounce, a Vancouver-based software services start-up, is considering expanding into the enterprise user space. Unbounce got its start providing turnkey landing pages — web pages specific to current advertising campaigns — to the small and medium-sized enterprise market. Within 18 months, the company has achieved thought leadership in this space, has a list of paying customers and has built its support team fr...Desde 8,20 €
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Molycorp: Financing the Production of Rare Earth Minerals (A), Teaching Note
Esty, Benjamin C.; Mayfield, E. ScottNota del Instructor HBS-216020-EFinanzasMolycorp, the western hemisphere's only producer of rare earth minerals, was in the middle of a $1 billion capital expenditure project in its effort to become a vertically integrated supplier of rare earth minerals, oxides, and metals. Yet it had just reported lower than expected revenues and earnings for the second quarter of 2012. In response to the announcement, its stock price fell 29% (its stock price had fallen from $77 to $11 in the past 1...Desde 0,00 €