Esta web utiliza cookies técnicas, de personalización y de análisis, propias y de terceros, para anónimamente facilitarle la navegación y analizar estadísticas del uso de la web. Obtener más información
Resultados de búsqueda
-
Harlequin Enterprises: Assessing e-Books
Rod E. White; Tony S. Frost; Ken MarkCaso IVEY-9B14M027-EDirección estratégicaHarlequin Enterprises is a well-known publisher of women's fiction and the global leader in series romance fiction. In 2013, e-book penetration of romance fiction has exceeded 50 per cent of unit sales. The vice-president of strategy is trying to make sense of the e-book opportunity and threat. She is wondering what impact e-books would have on Harlequin's business model: its relationship with authors, distributors and competitors.Desde 8,20 €
-
Warehousing Enhancements for E-Commerce Growth
Juri Zguri; Fatma Gzara; Joe Naoum-SawayaCaso IVEY-9B20E006-EAnálisis de decisionesAs an e-commerce logistics manager at the national grocery store chain TrixMag, Jim Vector was continually seeking efficiency improvements in the company’s supply chain. Following positive trends in the online grocery segment, Vector was specifically explDesde 8,20 €
-
Double E Grain Corporation: Where To From Here
Donald W. Barclay; Jessica KellyCaso IVEY-9B11M122-EDirección estratégicaIt was mid-January 2011 and Elmer Enns, sole owner of Double E Grain Corporation, a 6600-acre farm in Saskatchewan, Canada, was reflecting on the past year, during which he had completed the canola harvest ahead of schedule. Helped by strong commodity prices, Double E had experienced successive years of prosperity (as shown by the financial statements in the case). Elmer, in his mid-50s, was optimistic about the industry and content with the curr...Desde 8,20 €
-
Sidewalk Toronto: Are Smart Cities the Future of Urban Development
Peiret, Clara; Berrone, Pascual; Ricart, Joan EnricCaso SM-1696-EDirección estratégica, Economía, Innovación y cambio, Tecnologías de la informaciónThe case describes Sidewalk Toronto project. It was a project first initiated by Waterfront Toronto in 2017 by issuing the request for proposal (RFP) on development of the Quayside area. Sidewalk Labs, which is a subsidiary company of Alphabet Inc. and a sister company of Google, won the bid in 2017. The Master Innovation Development Plan (MIDP) was created in 2019 through conversations with over 21,000 Torontonians and aimed to be an innovative ...Desde 8,20 €
-
Buy Online, Pickup in Store: Vice President of E-Commerce Supplement
Moreno, Antonio; Gallino, Santiago; Klopfenstein, AmyCaso HBS-621106-EServicios y operacionesIn April 2019, Sylvarella VP of E-Commerce Charla Limont must review an analysis of her department's sales data to determine the impact of the company's Buy Online, Pickup in Store (BOPS) program. The program implementation created significant problems foDesde 8,20 €
-
Vancouver: The Challenge of Becoming the Greenest City (Chinese Version)
Berrone, Pascual; Ricart, Joan Enric; Blázquez, María LuisaCaso SM-1612-ZHDirección estratégica, Economía, Innovación y cambioThe case describes the Greenest City 2020 Action Plan that the City of Vancouver formally launched in 2011 and whose aim is to make Vancouver the greenest city on the planet. Gregor Robertson, mayor of Vancouver, is the main champion of the ambitious strategic plan. While he has had past success as a social entrepreneur and has implemented several green urban initiatives in his role as mayor, he struggles with some areas and aspects of the plan. ...Desde 8,20 €
-
A Couple of Squares: E-Commerce Opportunities for Growth (B)
Dante Pirouz; Raymond Pirouz; Dina Ribbink; Emily Chen-BendleCaso IVEY-9B13A005-EIniciativa emprendedora, MarketingA small upscale bakery produces artisan-quality, hand-decorated cookies, generating $1 million in annual revenue. In the (A) case 9B13A004, the two co-owners investigate the role of pricing in driving growth for their business and allowing them to achieve several fundamental financial goals. In the (B) case, the partners explore the possibility of a website to drive direct-to-consumer sales on an e-commerce platform. The multimedia elements of th...Desde 5,74 €
-
Creating a Cluster around a Clown: The Montreal Circus Cluster (B)
Berrone, Pascual; Blázquez, María Luisa; Diego, Enrique deCaso SM-1598-EDirección estratégica, Innovación y cambioThe case addresses the incipient steps that the government of Quebec is taking toward supporting a circus cluster in the region. Unlike other cluster cases in which the focus is on the cost-benefit analysis of relocating existing companies in a given geographical area, this case takes a different approach, looking at the creation of a cluster "from scratch." This case describes the "growing pains" of cluster formation.Desde 5,74 €
-
Creating a Cluster around a Clown: The Montreal Circus Cluster (C)
Berrone, Pascual; Blázquez, María Luisa; Diego, Enrique deCaso SM-1599-EDirección estratégica, Innovación y cambioThe case describes the late developments of the circus cluster in Montreal. By 2007 an active community had been organized around the circus in Montreal, including forty circus companies, twenty schools, several production agencies and social-change organizations as well as hundreds of professional circus artists. The circus had also created an entire industry of specialized services including presenters, administrators, riggers, suppliers, techn...Desde 5,74 €
-
David E. White: Executive Direct Line
Elizabeth M.A. Grasby; Gregory CritchleyCaso IVEY-9B15A017-EMarketingThe owner of a fine-menswear store needs to make some crucial decisions regarding his own new line of made-to-measure clothing. He has to decide how to best market a new line and make decisions regarding the target market, product, placement and promotion.Desde 8,20 €