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FreeMarkets OnLine (Spanish Version)
Rangan, V. KasturiCaso HBS-502S16MarketingDescribe la estrategia de marketing de una puesta en marcha empresarial dedicada a la compra electrónica para los grandes fabricantes. Al crear una plataforma de licitación electrónica, la compañía ha sido capaz de reducir los costos de adquisición en un 15%. La pregunta trata de casos como esta empresa debe ir ahora a escala.Desde 8,20 €
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Interest rate swaps pricing - Exercises
Martínez Abascal, EduardoEjercicio FE-32-EFinanzasThese problems are intended to give the student an opportunity to practice with the fixed income mathematics and also to give some exposure to international bond markets. The problems are based on the information containned on FN-314, Exhibit 2, Tables 12 to 15, from the Wall Street Journal Europe (WSJE) and the Finacial Times (FT).Desde 8,20 €
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INNOVA-MEX's Bid for ENKONTROL
Nanda, Ramana; Kerr, William R.; Knoop, Carin-IsabelCaso HBS-812008-EIniciativa emprendedoraIn their second year, two Mexican HBS MBAs joined forces to start a search fund based in Mexico City. They had raised money to acquire an existing private company in Mexico with an initial enterprise value between $5 million and $15 million. Just seven months after raising the fund, they were about to close a deal on a target company, but the seller wants to renegotiate.Desde 8,20 €
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INNOVA-MEX's Bid for ENKONTROL (Spanish Version)
Nanda, Ramana; Kerr, William R.; Knoop, Carin-IsabelCaso HBS-812S09Iniciativa emprendedoraEn su segundo año, dos mexicana HBS MBA se unieron para iniciar un fondo de búsqueda basada en la Ciudad de México. Se habían recaudado dinero para adquirir una empresa privada existente en México, con un valor de empresa inicial entre $ 5 millones y $ 15 millones. A sólo siete meses después de elevar el fondo, que estaban a punto de cerrar un acuerdo sobre una empresa objeto, pero el vendedor quiere renegociar.Desde 8,20 €
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Partners Healthcare System (PHS): Transforming Health Care Services Delivery Through Information Management
Richard M. KesnerCaso IVEY-9B09E023-ETecnologías de la informaciónThis case considers the process of organizational transformation undertaken by Partners Healthcare System (PHS) since the 1990s as their hospital and affiliated ambulatory medical practices have adopted both EMR and CPOE systems. Encompassing a strategic investment in information technologies, wide-spread process change, and the pervasive use of institutional clinical decision support and knowledge management systems, this story has been 15 years...Desde 8,20 €
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Jedi Bank (Spanish Version)
Poorvu, William J.; Vogel, John H., Jr.Caso HBS-308S07FinanzasEste caso se acompaña de un breve vídeo que se puede mostrar en clase o incluido en un Coursepack digital. Los instructores deben considerar el momento de hacer el video disponibles para los estudiantes, ya que puede revelar detalles clave de caso. Mayor Insurance Co. es una compañía de seguros de $ 15 mil millones que es un líder activo hipoteca multifamiliares. Este caso es parte de un juego de simulación de negociación que también incluye Suns...Desde 8,20 €
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Soofa: Displaying the Right Path
Bussgang, Jeffrey J.; Klopfenstein, Amy; Migdal, AmramCaso HBS-820098-EIniciativa emprendedoraIn November 2019, Sandra Richter, co-founder and CEO of Soofa, a network of advertising-supported digital bulletin boards, must decide between two different fundraising and expansion plans for her company. One plan entails raising $15 million in a Series A round and pursuing an aggressive expansion strategy, while the other represents a more modest $3 million raise to bring the company to operating profitability. Richter had developed the $15 mil...Desde 8,20 €
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Acquisition of Consolidated Rail Corp. (A) (Spanish version)
Esty, Benjamin C.; Millett, Mathew MateoCaso HBS-205S01FinanzasOn October 15, 1996, Virginia-based CSX and Pennsylvania-based Consolidated Rail (Conrail), the first and third largest railroads in the eastern United States, announced their intent to merge in a friendly deal worth $8.3 billion. This deal was part of an industry-wide trend toward consolidation and promised to change the competitive dynamics of the Eastern rail market. Students, as shareholders, must decide whether to tender shares into the fron...Desde 8,20 €
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Brita Products Co. (Spanish version)
Deighton, JohnCaso HBS-503S63MarketingClorox's Brita skillfully exploits a tide of water safety concerns, growing a home water (filtration) business from inception to a 15% U.S. household penetration in ten years. The dilemma in the case arises as the period of increasing returns seems to be drawing to a close, and management must use its legacy, an installed based and a strong brand equity, to take the business forward into a less friendly environment. Students can model the relatio...Desde 8,20 €
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PatientsLikeMe: An Online Community of Patients
Gupta, Sunil; Riis, JasonCaso HBS-511093-EMarketingPatientsLikeMe (PLM) is an online community where patients share their personal experiences with a disease, find other patients like them, and learn from each other. The company was founded by Jamie and Ben Heywood when their 29-year-old brother was diagnosed with ALS or Lou Gehrig's disease. In less than five years, PLM has grown to 15 patient communities where over 80,000 patients discuss 19 diseases. In December 2010, PLM is discussing its pla...Desde 8,20 €