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E-Commerce Analytics for CPG Firms(C): Free Delivery Terms
Israeli, Ayelet; Lisitsyn, Fedor TedCaso HBS-521080-EMarketingThe E-Commerce Analytics group at the traditional CPG firm was in charge of compiling various online sales reports, as well as making data-driven recommendations for sales and marketing tactics. In a series of exercises, students address different data chDesde 5,74 €
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Graphic Packaging: Project Cowboy (A, B, C, & D), Teaching Note
Esty, Benjamin C.; Mayfield, E. ScottNota del Instructor HBS-223087-EFinanzasTeaching note to cases 223009, 223066, 223068, and 223086.Desde 0,00 €
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Arck Systems (A), (B), (C), (D), (E) and (F), Teaching Note
Larkin, Ian I.Nota del Instructor HBS-911074-ELiderazgo y Dirección de personasTeaching Note for 911056, 911057, 911058, 911059, 911060 and 911073.Desde 0,00 €
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Airbus vs. Boeing: (A), (B), (C), (D), (E), and (F), Teaching Note
Casadesus-Masanell, Ramon; Voigt, Erich Alexander; Mitchell, JordanNota del Instructor HBS-710405-EDirección estratégicaTeaching Note for [707447], [707448], [707449]. [707450], [707451], and [707452].Desde 0,00 €
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Warner Bros. and BitTorrent, Teaching Note
Bagley, Constance E.; Martin, ReedNota del Instructor HBS-807108-EIniciativa emprendedoraTeaching Note to (807-012).Desde 0,00 €
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PG&E and the First Climate Change Bankruptcy
Gilson, Stuart C.; Abbott, Sarah L.Caso HBS-221057-EFinanzasIn early 2020, the California-based utility PG&E filed a second amended plan of reorganization. PG&E had filed for Chapter 11 bankruptcy in the face of more than $30 billion of legal claims brought against it for its alleged role in causing California wildfires. The plan had the support of key creditors and shareholders and a court-appointed committee representing the wildfire victims. However, it faced strong opposition from California's governo...Desde 8,20 €
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Open Innovation at Fujitsu (C)
Edmondson, Amy C.; Harvey, Jean-FrancoisCaso HBS-620126-EDesde 5,74 €
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Tempur Sealy International (C)
Esty, Benjamin C.; Pickle, Lauren G.Caso HBS-718424-EDirección estratégicaAnalyzes the commercial relationship between Tempur Sealy and Mattress Firm following the events discussed in the B case.Desde 5,74 €
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23andMe: Genetic Testing for Consumers (C)
Quelch, John A.; Lu, Irene; Boudreau, Emily C.Caso HBS-517129-EMarketingSupplement to case 514086.Desde 5,74 €
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Wanxiang Group: A Chinese Company's Global Strategy (C)
Kirby, William C.; Wang, YuanzhuoCaso HBS-318091-EThis case updates Wanxiang Group's activities since 2012, focusing on its electric vehicle strategy and a transition of the group's leadership.Desde 5,74 €