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Lessons from 9/11 (Spanish version)
Argenti, PaulArtículo HBS-R0212HLiderazgo y Dirección de personasMaintain high levels of visibility so that employees are certain of top management's command of the situation and concern; establish contingency communication channels and work sites; strive to keep employees focused on the business itself, because a sense of usefulness enhances morale and good morale enhances usefulness; and ensure that employees have absorbed the firm's values, which will guide them as they cope with the unpredictable.Desde 8,20 €
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New Peril, Old Adversary: George W. Bush, 9/11, & Iraq (A): The United States & Iraq, 1980 to 2002
Varley, Pamela; Westad, ArneCaso HBS-KS1267-EEconomíaThe U.S. choice to go to war with Iraq, beginning in March 2003, was enormously consequential. This two-part case, developed for an HKS course called "Power Shifts: Understanding Global Change Through History," goes back in time to trace the evolution of American policy toward Iraq prior to 9/11, and the shift in thinking that led to war with Iraq during the administration of George W. Bush. The two parts of the case cover different parts of the ...Desde 8,20 €
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New Peril, Old Adversary: George W. Bush, 9/11, & Iraq (B): The Road to War, September 2002 to March 2003
Westad, Arne; Varley, PamelaCaso HBS-KS1268-EEconomíaSupplement to case KS1267. The U.S. choice to go to war with Iraq, beginning in March 2003, was enormously consequential. This two-part case, developed for an HKS course called "Power Shifts: Understanding Global Change Through History," goes back in time to trace the evolution of American policy toward Iraq prior to 9/11, and the shift in thinking that led to war with Iraq during the administration of George W. Bush. The two parts of the case co...Desde 5,74 €
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Atlantic Aviation Corporation: División Westwind
Bonoma, Thomas V.Caso HBS-505S05MarketingPlantea cuestiones sobre el control y controlar los costos de demostración de vuelo para el avión de negocios Westwind. vicepresidente de marketing de Atlántico está preocupado por el aumento de los costos de demostración, pero no desea negar sólidas perspectivas de un paseo de evaluación. Se le pide al gerente general de la división de formular una política de cumplir ambos objetivos. Previsto para el uso en la sección de política de marketing d...Desde 8,20 €
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Becton Dickinson & Company: División de Sistemas VACUTAINER (Resumido)
Cespedes, Frank V.; Rangan, V. KasturiCaso HBS-502S25MarketingBecton Dickinson, una empresa fenomenalmente exitosa con una cuota de mercado 80% en el mercado de las agujas de recogida de sangre y jeringas se enfrenta a un cambio en el entorno de compra del cliente (presiones de contención de costos en los hospitales). Esto obliga a una reevaluación de la empresa es altamente exitosa política de producto y estrategia de canal. Uno de los principales clientes de la compañía amenaza con dejarlos por negarse a ...Desde 8,20 €
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ENSR International, Teaching Note
Godes, David B.Nota del Instructor HBS-503094-EMarketingTeaching Note for (9-503-075).Desde 0,00 €
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Pfizer: Letter from the Chairman (B)
Simons, Robert L.; Rosenberg, KathrynCaso HBS-110004-EContabilidad y controlThis case continues the story begun in "Pfizer: A Letter From The Chairman" (HBS No. 9-110-003), revealing the letter Chairman and CEO Jeff Kindler wrote for the 2008 Annual Report.Desde 5,74 €
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Differences at Work: Ben (A)
Sucher, Sandra J.; Gordon, RachelCaso HBS-408012-ELiderazgo y Dirección de personasIn Differences at Work: Ben (A) HBS Case No. 9-408-012 one of Ben's professional colleagues unexpectedly makes an anti-Semitic remark during a casual conversation. What should Ben do?Desde 8,20 €
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Accounting for the iPhone Upgrade Program (A)
Heese, Jonas; Palepu, Krishna G.; Sherman, H. David; Baraldi, MonicaCaso HBS-117020-EContabilidad y controlOn September 9, 2015, Apple Inc. announced the "iPhone Upgrade Program," a new way to purchase iPhone models 6s and 6s Plus in Apple's retail stores throughout the U.S. Next to the strategic implications of the Upgrade Program, financial analysts tried toDesde 8,20 €
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Goya Foods, Inc.: Boycott or Buycott Due to the CEO's Political Stance
Arpita Agnihotri; Saurabh BhattacharyaCaso IVEY-9B20A081-EMarketingRobert Unanue, chief executive officer (CEO) of Goya Foods, the largest Hispanic food company in the United States, came under criticism on July 9, 2020, when as an invited guest at the White House, he praised the US President. Upset community members boyDesde 8,20 €