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IESE Insight. Número 15. Cuarto trimestre 2012
IESE InsightRevista REV-36Conocimiento y comunicación, Contabilidad y control, Dirección estratégica, Economía, Ética empresarial y Responsabilidad Social Corporativa, Finanzas, Iniciativa emprendedora, Innovación y cambio, Liderazgo y Dirección de personas, MarketingLas crisis golpean a cualquier empresa en el momento menos esperado, por lo que deben integrarse como un elemento más de la gestión diaria de la empresa. El número 15 de la revista IESE Insight repasa algunos aspectos clave para que la empresa esté a la altura de las circunstancias. Antes de que estalle una crisis, hay que estar atento a los indicios previos, ya que eso condicionará la capacidad de respuesta de la empresa. Claus Rerup prop...Desde 22,00 €
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IESE Insight. Issue 15. Fourth Quarter 2012
IESE InsightRevista REV-36-EConocimiento y comunicación, Contabilidad y control, Dirección estratégica, Economía, Ética empresarial y Responsabilidad Social Corporativa, Finanzas, Iniciativa emprendedora, Innovación y cambio, Liderazgo y Dirección de personas, MarketingClaus Rerup (Richard Ivey School of Business) presents a framework for companies to improve their capability to pick up on signals that impending crises give off before they happen. The corporate communications consultant Alfonso González-Herrero looks at the key issues that companies must address, with forecasting and planning, in order to safeguard their reputations. IESE's José R. Pin provides a guide to help managers lead and communicate, so ...Desde 22,00 €
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South Africa (B): Getting Unstuck
Vietor, Richard H.K.; Comin, DiegoCaso HBS-711085-EEconomía15 years after ending apartheid, formal unemployment in South Africa was still at 24%. While the country had grown at 4 to 5% annually during the 2000s, the financial crisis set it back by 1 million more unemployed. Moreover, it seemed as if the nation were stuck between low wage and fully developed competitors. The government of Jacob Zuma has just adopted a "New Growth Path," hoping to create several million jobs over the next few years. Both t...Desde 5,74 €
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Celtel's Founder on Building a Business on the World's Poorest Continent
Ibrahim, MoArtículo HBS-R1210A-EBack in the late 1990s Ibrahim, who was running a software and consulting company in the UK, regularly worked with big telecom companies. He began asking them why they were ignoring the huge opportunities to develop mobile communications in Africa, especially in countries where licenses would be free. The telecom executives who were his clients simply saw Africa as too unknown and too risky. One of them cited Idi Amin as a barrier--but Amin had b...Desde 8,20 €
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MarketForce: Building an Operating System for Merchants in Africa
Ciesinski, Stephen; Montgomery, LucyCaso SGSB-E809-EIniciativa emprendedoraTesh Mbaabu started MarketForce to help bring technology to the thousands of Kenyan merchants who ran corner shops that were often a centerpiece of their communities. MarketForce began as an inventory ordering platform for merchants, but has quickly evolved into a comprehensive operating system that merchants can use to unlock new revenue streams and grow their businesses. The team has expanded from Kenya into four new African countries and hope...Desde 8,20 €
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Sudáfrica (B): Desatascándose
Vietor, Richard H.K.; Comin, DiegoCaso HBS-712S10Economía15 años después de poner fin al apartheid, el desempleo formal en Sudáfrica aún estaba en el 24%. Si bien el país había crecido a 4 a 5% anual durante la década de 2000, la crisis financiera fijarlo de nuevo en 1 millón de parados más. Por otra parte, parecía como si la nación se quedaron atrapados entre los bajos salarios y los competidores plenamente desarrollados. El gobierno de Jacob Zuma acaba de adoptar un "camino nuevo crecimiento", con la...Desde 5,74 €
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Pearson Affordable Learning Fund
Chu, Michael; Dessain, Vincent; Maslauskaite, KristinaCaso HBS-315109-EAn in-house venture capital fund for affordable private schools at the base of the pyramid established by Pearson, the world's largest education company, PALF sought to invest in business models providing superior educational outcomes in emerging markets on a profitable and scalable basis. With Pearson's overall strategy shifting from the developed to the developing world and from a supplier of books to a host of other learning products and servi...Desde 8,20 €
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Edita: Making Choices in Uncertain Times
Elkins, Caroline; Alcacer, Juan; Thapar, Alpana; Abdel Aal, YoussefCaso HBS-320026-EAfter 15 years of steady growth and expansion, Edita, a leading Egyptian snack producer, faced a series of challenges in the wake of the Arab Spring. In January 2011, the Egyptian Revolution sparked political and economic turmoil that reflected the waves of protest and violence already spreading throughout North Africa and parts of the Middle East. Hani Berzi, CEO of Edita, managed to navigate the company through this period, though the severe de...Desde 8,20 €
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Renewing GE: The Africa Project (B)
Thomas, David A.; Creary, Stephanie J.Caso HBS-412028-ELiderazgo y Dirección de personasThis case continues the story of the evolution of GE's business initiatives Africa. Between November 2010 and March 2011 several significant structural changes and leadership appointments were announced at GE, which reflected the company's commitment to global growth in all its regions outside the U.S., including its business in sub-Saharan Africa. In November 2010, John Rice, vice chairman of GE and president and CEO of GE Technology Infrastruct...Desde 5,74 €
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AirAsia X: Can the Low Cost Model Go Long Haul
Ben Forrey; Andreas Schotter; Jonathan Doh; Thomas LawtonCaso IVEY-9B12M013-EDirección estratégica, Iniciativa emprendedoraBy 2007, AirAsia had become one of the most successful budget airlines in the world. Having dominated Southeast Asia and entered China and India, AirAsia was poised to solidify its place as a top budget airline and one of the most consistently profitable globally. But company founder Tony Fernandes had bigger plans. From the outset in 2001, Fernandes had intended to offer long-haul service, competing against the largest and most established airli...Desde 8,20 €