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What Went Wrong with Boeing's 737 Max
George, William W.; Migdal, AmramCaso HBS-320104-EÉtica empresarial y Responsabilidad Social Corporativathe crash of Lion Air flight 610 on October 29, 2018, in Indonesia, and the crash of Ethiopian Airlines flight 302 on March 9, 2019, in Ethiopia. The evolution of Boeing's organization and management is described, focusing on the span from Boeing's 1997 merger with rival McDonnell Douglas through the development of the 737 Max and the crashes. The case examines the antecedents and possible causes of the crashes, both through the lens of industry...Desde 8,20 €
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Primedic - Providing Primary Care in Mexico, Teaching Note
Hamermesh, Richard G.Nota del Instructor HBS-811074-EIniciativa emprendedoraTeaching Note for 811040.Desde 0,00 €
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Marketing Marijuana in Colorado, Teaching Note
Quelch, John A.Nota del Instructor HBS-515048-EMarketingTeaching note for case 515009.Desde 0,00 €
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Johnson & Johnson: The Pursuit of Wellness, Teaching Note
Quelch, John A.Nota del Instructor HBS-515021-EMarketingTeaching note for case 514112.Desde 0,00 €
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Building World-Class Companies in Developing Countries (Spanish version)
Khanna, Tarun; Palepu, Krishna G.Artículo HBS-R0610CDirección estratégicaSome emerging-market companies compete in several countries, but others sell only at home.Desde 8,20 €
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Comayagua Bilingual School - Incursionando en Nuevos Segmentos de Mercado
Martínez, Allan; Chaves, Natalia; Cátedra René Morales Carazo de EmprendimientoCaso INCAE-31271_SFinanzasEn respuesta a la reforma al sistema educativo hondureño, la familia Martínez decide incursiona en un nuevo nicho de mercado. El nuevo emprendimiento superó todas las expectativas de crecimiento, por lo que se requería inyectar capital para satisfacer la demanda. ¿sería este un pico demanda producto de la novedad, que tendería a caer? ¿valdría la pena realizar la inversión requerida?Desde 8,20 €
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Naledo Foods and Beverages Inc.: In Search of Investment Capital
Bonita Russell; Paul RussellCaso IVEY-9B19M037-EDirección estratégica, Iniciativa emprendedoraNaledo Foods and Beverages Inc. (Naledo) was a small start-up headquartered in Vancouver, British Columbia, that operated as a social enterprise in the Toledo District of Belize. In 2018, Naledo's operation in Belize produced about 500 jars a day of wildcrafted turmeric paste. With large orders sometimes taking up to six weeks to fill, it was imperative for Naledo to find a way to increase production, and for that, the company needed capital. Nal...Desde 8,20 €
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Rethinking Political Correctness (Spanish version)
Ely, Robin J.; Davidson, Martin N.; Meyerson, DebraArtículo HBS-R0609DLiderazgo y Dirección de personasPause to short-circuit the emotion and reflect; connect with others, affirming the importance of relationships; question yourself to identify blind spots and discover what makes you defensive; get genuine support that helps you gain a broader perspective; and shift your mind-set from one that says, "You need to change" to one that asks, "What can I change?" When people treat their cultural differences--and related conflicts and tensions--as oppo...Desde 8,20 €
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Assembling Smartphones: Takt Time Cycle Time
Shih, Willy; Bernstein, Ethan S.Caso HBS-611012-EServicios y operacionesTo maximize their effectiveness, color cases should be printed in color. The case was prepared to be used as part of a process review in the first year Technology and Operations Management course at HBS. It offers students an opportunity to discuss the context of a manufacturing process choice, and then examine actual production numbers that resulted from a series of choices. While there isn't a traditional case issue, the discussion should focus...Desde 8,20 €
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Supply Chain Management at International Automotive
Katrin Haarer; Nahide Hannane; Leonardo Zapata-Flores; Joo Y. JungCaso IVEY-9B11D013-EDirección estratégica, Servicios y operacionesIn 2008, International Automotive Company (IAC), a German manufacturer of automotive parts, acquired a plant in Reynosa, Mexico. This plant produced various types of motors for power windows, heating, ventilating, air conditioning, and wipers. At the time of acquisition, the plant was showing record losses. Because the acquisition was internally financed, it was crucial to make the plant profitable quickly. After conducting a deep analysis, the c...Desde 8,20 €