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Five Pillars for Doing Business in Africa
Mudida, Robert; Lago Esteban, AlejandroArtículo ART-2670-EDirección estratégica, Economía, Servicios y operacionesCompanies around the world are setting their sights on Africa as a new frontier for business. However, as with other emerging economies, African ones are tricky to navigate for the uninitiated. This article introduces the five pillars that companies need to consider in the African context. First the authors highlight the main macroeconomic trends; then they present a road map for companies planning to enter African markets. They draw on personal ...Desde 8,20 €