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Suez: The "Water for All" Project
Mutis J.; Rodríguez Badal, Miguel ÁngelCaso DG-1509-EDirección estratégicaSUEZ Environment is a worldwide leader in water-related services, serving 125 million individuals. Although 85% of its current activities are located in Europe and North America, Suez has significant activities in many emerging countries in Central and South America, Asia, Africa and the Middle East. In these countries, the priority is to use an inclusive approach to maintain long-term competitiveness while ensuring significant added-value for it...Desde 8,20 €
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Cobra, S.A.
Gallo, Miguel Ángel; García Pont, CarlosCaso DG-911Dirección estratégica, Liderazgo y Dirección de personasFabricante de compresores herméticos. Con un 80% del mercado local y un 50% de su cifra de ventas en exportación localizada en Brasil. Describe el mercado local y el internacional. Presenta movimientos de adquisiciones entre los clientes objetivo que pueden cambiar la estructura del mercado. Hace un breve historial del camino recorrido para la internacionalización. Presenta un desafío tecnológico, con la entrada a nivel mundial del compresor rota...Desde 8,20 €
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Committee for Democracy in Information Technology (CDI)
Vergés S.; Mair, JohannaCaso DG-1453-EDirección estratégicaThis is the first of a case series on Social Entrepreneurship written in collaboration with the Schwab Foundation for Social Entrepreneurship. The Comite para Democratizaçao da Informática (CDI) was a non-governmental, non-profit organization founded by Rodrigo Baggio in Brazil in 1995. Its mission was to set up schools to teach computer skills to low-income communities so that slum residents could begin to move into the mainstream of society and...Desde 8,20 €
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Magazine Luiza: Expanding Horizons: The role of ecommerce in the post-IPO growth strategy
Rocha e Oliveira, Paulo; Bullara, Cesar; Sauerbronn Jacinto, RodrigoCaso M-1275-ELiderazgo y Dirección de personas, Marketing, Servicios y operacionesIn May 2011, Brazilian retailer Magazine Luiza successfully raised R$926 million (¿400 million) from its initial public offering (IPO) on the São Paulo stock exchange. The firm was immediately confronted with the challenge of accelerating growth beyond its already remarkable growth rate. The case is centered on the role e-commerce should play in the company's future. On the one hand, the market potential seems to be very interesting and the compa...Desde 8,20 €
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La reestructuración del sistema local de salud, de financiamiento y modelo asistencial: el caso de Camaragibe
Levcovitz E.; Machado de Souza H.; Sánchez, J.; Rosenmöller, MagdaCaso P-999Servicios y operacionesEl caso describe el proceso de aplicación del nuevo sistema de financiamiento y de modelo asistencial en el Municipio de Camaragibe en el Nordeste de Brasil, en el marco de la reestructuración del Sistema Básico de Salud Brasileño, mostrando los beneficios e implicaciones en la aplicación del nuevo sistema de asistencia de salud local. También analiza los atributos e inconvenientes en la aplicación de programas de este tipo y sobre todo qué cuida...Desde 8,20 €
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Amanco Brasil (A): Branding Strategy
Rocha e Oliveira, Paulo; Sauerbronn Jacinto, Rodrigo; Cerquinho, FábioCaso M-1282-EMarketingAmanco was Latin America's leading manufacturer and marketer of pipes and fittings solutions for water management systems, with worldwide net sales of US$ 688 million. The company had been in Brazil for 10 years but was losing money. CEO Roberto Salas and Marketing Director Marise Barroso were preparing a proposal for the Brazilian operations at the request of Grupo Nueva, the Swiss holding company that owned Amanco. One of the key decisions to b...Desde 8,20 €
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Amanco Brasil (B): Developing a Marketing Plan for the Brazilian Market
Rocha e Oliveira, Paulo; Sauerbronn Jacinto, Rodrigo; Cerquinho, FábioCaso M-1283-EMarketingAmanco was Latin America's leading manufacturer and marketer of pipes and fittings solutions for water management systems, with worldwide net sales of US$ 688 million. Marketing Director Marise Barroso needed to develop a marketing plan to launch the Amanco brand in Brazil. The plan included investments in training programs, media advertising, internal marketing, and social campaigns.Desde 5,74 €
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Amanco Brasil (C): A New Threat: Defending the Brand Against a Foreign Entrant
Rocha e Oliveira, Paulo; Sauerbronn Jacinto, Rodrigo; Cerquinho, FábioCaso M-1284-EMarketingAmanco was Latin America's leading manufacturer and marketer of pipes and fittings solutions for water management systems, and Amanco Brasil held a strong position in the Brazilian market after a successful branding campaign that had begun four years earlier. Belgian giant Aliaxis arrived in Brazil with the acquisition of Provinil in September 2008, adding more competition to the already competitive pipes and fittings market. Amanco, which only a...Desde 5,74 €
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Restructuring the Local Health System, Financing and Health Care Model: the case of Camaragibe
Levcovitz E.; Machado de Souza H.; Sánchez, J.; Rosenmöller, MagdaCaso P-999-EServicios y operacionesThis case describes the process of applying a new financing system and assistance model in the municipality of Camaragibe in north-east Brazil, in the framework of the restructuring of the Brazilian Basic Health System, demonstrating the advantages and implications of this new local health-care system. It also analyzes the attributes and shortcomings of programs of this type, and, especially, the precautions that must be taken, and their implicat...Desde 8,20 €
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IESE Insight. Issue 13. Second Quarter 2012
IESE InsightRevista REV-31-EDirección estratégica, Ética empresarial y Responsabilidad Social Corporativa, Gobierno corporativo, Liderazgo y Dirección de personasIESE's Rafael Andreu and Josep M. Rosanas make seven key recommendations to move us toward a more humanistic model of management. Claudia Peus (TUM School of Management, Technische Universität München) looks at some humanistic leadership principles underpinning successful organizations, and offers guidelines for managers on the factors that are hugely important for managing organizational change initiatives effectively. Michael Pirson (Fordham Un...Desde 22,00 €