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Novocabos: Gestión del fondo de maniobra
Carelli, Jose Paulo; Martínez Abascal, EduardoCaso F-942FinanzasNovocabos es la filial brasileña de una multinacional en sector de componentes de automóvil. Sector extremadamente competitivo. Durante los años de boom económico (2006-2013) las ventas crecieron hasta 100 millones de reales. Novocabos hizo fuertes inversiones en capex y además recompró parte de las acciones al antiguo propietario. En 2014-2016 la crisis económica golpeó duramente el sector y puso a Novocabos en problemas financieros, a los que h...Desde 8,20 €
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Novocabos: Management of Working Capital
Carelli, Jose Paulo; Martínez Abascal, EduardoCaso F-942-EFinanzasNovocabos is the Brazilian subsidiary of a multinational in the automotive components sector, an extremely competitive sector. During the economic boom years (2006-2013) sales grew to 100 million Brazilian reais (R$). Novocabos made heavy CAPEX investments and also repurchased part of the shares from the former owner. In 2014-2016 the economic crisis hit the sector hard and led Novocabos into financial problems, which need a solution. This case i...Desde 8,20 €
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Novocabos: Management of Working Capital (Portuguese Version, Portugal)
Carelli, Jose Paulo; Martínez Abascal, EduardoCaso F-942-PPFinanzasNovocabos is the Brazilian subsidiary of a multinational in the automotive components sector, an extremely competitive sector. During the economic boom years (2006-2013) sales grew to 100 million Brazilian reais (R$). Novocabos made heavy CAPEX investments and also repurchased part of the shares from the former owner. In 2014-2016 the economic crisis hit the sector hard and led Novocabos into financial problems, which need a solution. This case i...Desde 8,20 €
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Novocabos: Management of Working Capital (Portuguese Version, Brazil)
Carelli, Jose Paulo; Martínez Abascal, EduardoCaso F-942-PBFinanzasNovocabos is the Brazilian subsidiary of a multinational in the automotive components sector, an extremely competitive sector. During the economic boom years (2006-2013) sales grew to 100 million Brazilian reais (R$). Novocabos made heavy CAPEX investments and also repurchased part of the shares from the former owner. In 2014-2016 the economic crisis hit the sector hard and led Novocabos into financial problems, which need a solution. This case i...Desde 8,20 €
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Dismol: Bank Financing for Small Companies (A)
Carelli, Jose Paulo; Martínez Abascal, EduardoCaso F-788-EFinanzasDistributor of food and drinks in a provincial area of Brazil in 2002. Big growth in sales and fixed assets that requires big financing. Analysis of how the bank will evalutate the company in order to give a loan. Specifics of the financing, risks and economics of Brazil, for small companies.Desde 8,20 €
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Magazine Luiza: Expanding Horizons: The role of ecommerce in the post-IPO growth strategy
Rocha e Oliveira, Paulo; Bullara, Cesar; Sauerbronn Jacinto, RodrigoCaso M-1275-ELiderazgo y Dirección de personas, Marketing, Servicios y operacionesIn May 2011, Brazilian retailer Magazine Luiza successfully raised R$926 million (¿400 million) from its initial public offering (IPO) on the São Paulo stock exchange. The firm was immediately confronted with the challenge of accelerating growth beyond its already remarkable growth rate. The case is centered on the role e-commerce should play in the company's future. On the one hand, the market potential seems to be very interesting and the compa...Desde 8,20 €
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La reestructuración del sistema local de salud, de financiamiento y modelo asistencial: el caso de Camaragibe
Levcovitz E.; Machado de Souza H.; Sánchez, J.; Rosenmöller, MagdaCaso P-999Servicios y operacionesEl caso describe el proceso de aplicación del nuevo sistema de financiamiento y de modelo asistencial en el Municipio de Camaragibe en el Nordeste de Brasil, en el marco de la reestructuración del Sistema Básico de Salud Brasileño, mostrando los beneficios e implicaciones en la aplicación del nuevo sistema de asistencia de salud local. También analiza los atributos e inconvenientes en la aplicación de programas de este tipo y sobre todo qué cuida...Desde 8,20 €
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Amanco Brasil (A): Branding Strategy
Rocha e Oliveira, Paulo; Sauerbronn Jacinto, Rodrigo; Cerquinho, FábioCaso M-1282-EMarketingAmanco was Latin America's leading manufacturer and marketer of pipes and fittings solutions for water management systems, with worldwide net sales of US$ 688 million. The company had been in Brazil for 10 years but was losing money. CEO Roberto Salas and Marketing Director Marise Barroso were preparing a proposal for the Brazilian operations at the request of Grupo Nueva, the Swiss holding company that owned Amanco. One of the key decisions to b...Desde 8,20 €
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Amanco Brasil (C): A New Threat: Defending the Brand Against a Foreign Entrant
Rocha e Oliveira, Paulo; Sauerbronn Jacinto, Rodrigo; Cerquinho, FábioCaso M-1284-EMarketingAmanco was Latin America's leading manufacturer and marketer of pipes and fittings solutions for water management systems, and Amanco Brasil held a strong position in the Brazilian market after a successful branding campaign that had begun four years earlier. Belgian giant Aliaxis arrived in Brazil with the acquisition of Provinil in September 2008, adding more competition to the already competitive pipes and fittings market. Amanco, which only a...Desde 5,74 €
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Amanco Brasil (B): Developing a Marketing Plan for the Brazilian Market
Rocha e Oliveira, Paulo; Sauerbronn Jacinto, Rodrigo; Cerquinho, FábioCaso M-1283-EMarketingAmanco was Latin America's leading manufacturer and marketer of pipes and fittings solutions for water management systems, with worldwide net sales of US$ 688 million. Marketing Director Marise Barroso needed to develop a marketing plan to launch the Amanco brand in Brazil. The plan included investments in training programs, media advertising, internal marketing, and social campaigns.Desde 5,74 €