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The HBR Guide to Better Business Writing: 18. E-mails
Garner, Bryan A.Capítulo de Libro HBS-7772BC-EConocimiento y comunicaciónThe HBR Guide to Better Business Writing is a 21-chapter book written by Bryan A. Garner and published in 2013 by the HBR Press. The author presents strategies for developing and communicating a clear message, a model for the writing process, guidance on specific writing skills, techniques to engage the reader, and various forms of business communication. Includes examples and detailed suggestions. Chapter 18, E-mails (6 pages), is the first of f...Desde 8,20 €
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The Making of CERAN Avignon: The case plan
Palencia, LuisCaso ASN-63-EConocimiento y comunicaciónThis case was written for use in the case writing course of the International Faculty Program. The case is to be used after workshops in which participants practice the design of the opening paragraph, its difficulty, the structure of the case and the choice of exhibits. This is a case about how to write a case. It is based on a real IESE case study, "RELE Rouen: Language Immersion in Normandy," ASN-58-E.Desde 8,20 €
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Angel Toy
Huang J.; Rosenberg, MikeCaso ASN-35Conocimiento y comunicación, FinanzasAntes de viajar a España, Joe trabajaba en el negocio de su familia, Angel Toy Corporation. La empresa había adquirido la licencia de dos cómics y de los que Joe era el responsable. Todo había ido muy bien, pero las existencias todavía no habían llegado y Joe quería asegurarse de que todo estaba en orden. Todos los miércoles se enviaba un correo electrónico para actualizar la información sobre el negocio de los muñecos, y Joe acababa de leer un P...Desde 8,20 €
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Cross-Cultural Communications
Leggett, Brian O'ConnorNota técnica LN-18-EConocimiento y comunicaciónDesde 8,20 €
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RELE Rouen: Language Immersion in Normandy (B): The Family Council
Klueter, Thomas Maximilian; Soler, EdiCaso ASN-79-EAnálisis de decisiones, Conocimiento y comunicación, Gobierno corporativoThe case describes various members of the Demongeot family, the house and land that they currently rent from RELE Rouen, and the business in French language learning led by Béatrice and Maxime. An offer to take over the business and family property forced the two partners to call a family meeting and decide, among the five children of the family, whether to sell the house they had all grown up in. The difficulty arose from the need to individuall...Desde 5,74 €
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HotSpotNet Wireless
Ghosh, Anindya; Palencia, LuisCaso ASN-34Conocimiento y comunicación, Contabilidad y controlUna pequeña empresa emergente, pionera en la instalación de puntos de acceso inalámbrico a Internet en hoteles, debe decidir su futuro. Puede fusionarse con otra nueva empresa con un negocio complementario pero con menor potencial de crecimiento, o mantener su modelo de negocio actual y buscar financiación externa, con la consiguiente pérdida de control.Desde 8,20 €
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HotSpotNet Wireless
Ghosh, Anindya; Palencia, LuisCaso ASN-34-EConocimiento y comunicación, Contabilidad y controlA small start up, pioneer in deploying wireless Internet access hotspots in hotels must decide on its future. It can merge with another start up with a complemenmtary business but lower growth potential, or keep its existing business model seeking external financing and losing control in the process.Desde 8,20 €
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Comunicación entre culturas
Leggett, Brian O'ConnorNota técnica LN-18Conocimiento y comunicaciónDuring the past half century, revolutionary technological developments have made the world a much smaller place. Yet the people of the world are still divided by misunderstandings, hostility and wars. Human behaviour has not progressed at the same rate as technology. This paper deals with some of the many cultural differences which have to be bane in mind in relations between Westerns and Japanese.Desde 8,20 €
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Angel Toy
Huang J.; Rosenberg, MikeCaso ASN-35-EConocimiento y comunicación, FinanzasBefore leaving for Spain, Joe was working for his family' business, Angel Toy Corporation. Angel Toy had acquired two cartoon licenses which Joe was in charge of. Everything had gone smoothly, but inventory had not arrived yet and he wanted to make sure that things were running smoothly. A weekly industry email was sent out every Wednesday to update on what was happening in the toy biz. He had just read an AP about a particular toy company. Appla...Desde 8,20 €
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Ian Choo: Objectives in a Course Design
Choo, Ian; Palencia, LuisCaso ASN-64-EConocimiento y comunicaciónThe case describes the context in which a business school course, Contemporary Business Issues, is designed, as a basis to discuss issues related to course design in general (objectives, constraints and trade-offs). The Danish educational system, the university's alliance with De Montfort University, the geographical origin of participants, and the professors assigned are described so these issues can be discussed in class, with the eventual prop...Desde 8,20 €