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GAS GAS
García Pont, Carlos; García Solé, CarlosCaso ASN-51Dirección estratégica, Iniciativa emprendedora, MarketingKTM, líder internacional en motos off road propone a GASGAS la fabricación de modelos de motocicleta de trial bajo. Su marca, GASGAS que tiene el 50% del mercado mundial de motocicletas de trial piensa en los pros y los contras estratégicos de entrar en este acuerdo.Desde 8,20 €
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Retail Display Solutions Inc.
Klueter, Thomas Maximilian; Soler, EdiCaso ASN-103-EAnálisis de decisiones, Innovación y cambio, MarketingRetail Display Solutions (RDS), Inc. was a fully integrated point-of-sales (PoS) display manufacturer for a broad range of industries. In 2022, as part of the company's continuous innovation efforts, RDS made the decision to introduce a "PoS Engager" by incorporating QR code information into its complete range of displays. The executive in charge of the plastics division who was responsible for these products, believed that this enhancement would...Desde 8,20 €
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GAS GAS
García Pont, Carlos; García Solé, CarlosCaso ASN-51-EDirección estratégica, Iniciativa emprendedora, MarketingKTM, an international leader in off-road motorcycles, proposed for GAS GAS to manufacture trial motorcycle models for its company. The brand, GAS GAS, which has 50% of the global trial motorcycle market, considers the strategic pros and cons of entering into this agreement.Desde 8,20 €
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Typhoon Solar: Organizational Bottlenecks
Palencia, Ana; Klueter, Thomas MaximilianCaso ASN-91-EDirección estratégica, Liderazgo y Dirección de personas, MarketingTyphoon Solar has grown rapidly using an innovative cash and carry model for solar panels from centers around the Mediterranean. More recently, however, the company appears to have growing pains. Donna, Typhoon Solar`s co-founder, needs to determine what (if anything) should be done.Desde 8,20 €
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Real Club Deportivo Espanyol de Barcelona
García Pont, Carlos; Rosenberg, MikeCaso ASN-85Análisis de decisiones, MarketingDebido al brote de Sars-CoV-2, los equipos de fútbol profesional de España no pudieron jugar ni entrenar durante la primavera de 2020. La dirección de uno de los clubes, El Espanyol, tendrá que decidir si reduce los salarios de los jugadores utilizando un mecanismo patrocinado por el gobierno durante la emergencia.Desde 8,20 €
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Typhoon Solar: Cuellos de botella organizacionales
Palencia, Ana; Klueter, Thomas MaximilianCaso ASN-91Dirección estratégica, Liderazgo y Dirección de personas, MarketingTyphoon Solar ha crecido rápidamente gracias a un innovador modelo de Cash & Carry de venta de paneles solares desde sus almacenes en la cuenca del Mediterráneo. Pero, últimamente, la empresa parece tener "dolores de crecimiento". Donna, cofundadora de Typhoon Solar, debe decidir qué hacer, si es que hay que hacer algo.Desde 8,20 €
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Real Club Deportivo Espanyol de Barcelona: Football Under the Shadow of the Pandemic
García Pont, Carlos; Rosenberg, MikeCaso ASN-85-EAnálisis de decisiones, MarketingDue to the outbreak of Sars-CoV-2, Spain's professional football teams were barred from playing and even training in the Spring of 2020. The Management of one of the clubs, El Espanyol, needs to decide if it should lower the player's salaries using a government-sponsored mechanism during the emergency.Desde 8,20 €
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Vodafone: How to Attract Millenials to the Prepaid Market (Condensed)
Villanueva, Julian; Soldado, PilarCaso M-1364-EMarketingOn the morning of October 29, 2015, social media was abuzz. It could have been a normal day, but when singer Justin Bieber walked out on the radio show Yu: no te pierdas nada, it was an unexpected and unprecedented moment. The interview already had 200,000 visits on YouTube 18 hours after its recording and the Vodafone Yu marketing team tried to do some damage control. Although Pedro had several things in mind, there were priorities that needed t...Desde 8,20 €
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mjunction: The Branding Dilemma
Sanjeev Tripathi; Mahul BrahmaCaso IVEY-9B19A058-EDirección estratégica, MarketingBy mid-2019, more than the 18 years since its inception, mjunction had grown to become India's largest e-commerce player and the world's largest e-marketplace for steel. The company had extended its presence to multiple business units, such as coaljunctioDesde 8,20 €
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The Ultimate Fighting Championship and Cultural Viability
Tara CeranicCaso IVEY-9B11M040-EDirección estratégica, MarketingThe Ultimate Fighting Championship (UFC) is an American mixed martial arts (MMA) company based in Las Vegas, Nevada. The UFC is controlled by its parent company, Zuffa LLC, which is owned by Frank and Lorenzo Fertitta and Dana White. The UFC has seen a great deal of success since its purchase from its founders in 2001 for $2 million. The owners have made MMA a highly marketable product in terms of live event ticket sales, at-home pay-per-view pur...Desde 8,20 €