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Grupo Bodegas Milenio (C)
Hernández, CarmenCaso IIST-FHI-30MarketingEl Director General de un importante grupo bodeguero del Marco de Jerez se enfrenta al dilema de cómo conseguir que el equipo comercial se alinee con la nueva estrategia comercial que ha diseñado.Desde 5,74 €
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Atlantic Aviation Corporation: División Westwind
Bonoma, Thomas V.Caso HBS-505S05MarketingPlantea cuestiones sobre el control y controlar los costos de demostración de vuelo para el avión de negocios Westwind. vicepresidente de marketing de Atlántico está preocupado por el aumento de los costos de demostración, pero no desea negar sólidas perspectivas de un paseo de evaluación. Se le pide al gerente general de la división de formular una política de cumplir ambos objetivos. Previsto para el uso en la sección de política de marketing d...Desde 8,20 €
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Becton Dickinson & Company: División de Sistemas VACUTAINER (Resumido)
Cespedes, Frank V.; Rangan, V. KasturiCaso HBS-502S25MarketingBecton Dickinson, una empresa fenomenalmente exitosa con una cuota de mercado 80% en el mercado de las agujas de recogida de sangre y jeringas se enfrenta a un cambio en el entorno de compra del cliente (presiones de contención de costos en los hospitales). Esto obliga a una reevaluación de la empresa es altamente exitosa política de producto y estrategia de canal. Uno de los principales clientes de la compañía amenaza con dejarlos por negarse a ...Desde 8,20 €
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Grupo Bodegas Milenio (A, B, C). Nota del Instructor
Hidalgo Pérez, Antonio; Villafuerte Martin; Antonio; Caballero Real, José MiguelNota del Instructor IIST-FHINT-28MarketingNota del instructor de los casos FHI-28, FHI-29 y FHI-30Desde 0,00 €
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Pai’s Bakery: Reassigning Sales Territories
Jeevan Arakal; Pranav Venkatesh Pai; Sravya PolamrajuCaso IVEY-W25442-ELiderazgo y Dirección de personas, MarketingPai’s Bakery was a 30-year-old family business based in Belagavi, in the southern Indian state of Karnataka. The owner was working on a sales territory realignment plan in response to complaints from the company’s sales team. Sales representatives claimedDesde 8,20 €
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The Cheezburger Network
Deighton, John; Kornfeld, LeoraCaso HBS-511091-EMarketingCheezburger Network was a Web publisher of humorous, user-contributed content, using social media for dissemination, and selling advertising against the traffic of 1 billion page views per quarter. In January 2011, it raised $30 million in venture capital for the network of 50 websites that featured an entertaining array of user-generated content. Beginning with a site based on pictures of cats with whimsical captions, it had grown into a small b...Desde 8,20 €
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White House Industries: A Customer Selection Conundrum
Sankha Bhattacharya; Jaydeep MukherjeeCaso IVEY-W25427-EDirección estratégica, MarketingIn December 2020, White House Industries (White House), a manufacturer of aerosol aluminum cans for deodorants and other consumer products, including sanitizers and pain relief sprays, received customer order forecasts of 30 per cent more than its maximumDesde 8,20 €
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Mahindra Electric Mobility Limited: The Electric Vehicles Dilemma
Nitin GuptaCaso IVEY-9B18A062-EDirección estratégica, MarketingIn order to shift 30 per cent of the country’s transport fleet to electric by 2030, the Indian government had launched multiple programs to promote usage of hybrid and electric vehicles (EV) in the country and had agreed to provide various fiscal and non-Desde 8,20 €
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FiLLi Café: Going Global
Kirti Khanzode; Geetanjali ChandraCaso IVEY-9B18A061-EDirección estratégica, Iniciativa emprendedora, MarketingBy May 2018, the owner of 30 FiLLi Café outlets across the United Arab Emirates had come a long way from helping out in his father’s a small cafeteria in the Mamzar area of Dubai in 2004. With his innovative FiLLi tea and FiLLi Zafran tea, he had successfDesde 8,20 €
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NetApp
Narayandas, Das; Kind, LizCaso HBS-511058-EMarketingNetApp had undertaken an award-winning overhaul and upgrading of its channel strategy design that accounted for 46 percent of North America sales in 2006. Nonetheless, NetApp senior management announced they expected to grow revenue another 30% in fiscal 2007 with half the growth coming from channel sales. To meet those goals, a number of issues that had developed around the channel sales program would need to be addressed.Desde 8,20 €