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Estrategia omnicanal de Media Markt (B)
Clemares, Fuencisla; Nueno, José LuisCaso M-1348Dirección estratégica, Marketing, Servicios y operacionesEl lanzamiento del canal online obligó a Media Markt a replantearse su política de precios y su estrategia promocional. En el mundo digital, los distribuidores tradicionales competían también con pure players del ámbito online de bajo coste que utilizaban estrategias de precios muy agresivas, por lo que, para ser competitivo, el canal online requería aplicar una estrategia de bajo margen y precios bajos. El consumidor era multicanal, y se movía...Desde 5,74 €
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Media Markt's Omnichannel Strategy (B)
Clemares, Fuencisla; Nueno, José LuisCaso M-1348-EDirección estratégica, Marketing, Servicios y operacionesThe launch of its online channel made Media Markt reconsider its pricing policy and promotional strategy. In the digital world, traditional distributors also competed with purely online low-cost players with very aggressive pricing strategies. In order to be competitive, the online channel required a strategy of low margins and low prices. The challenge was that consumers were multichannel and constantly moved back and forth between the website a...Desde 5,74 €
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M-Pesa - Mobile Banking in Kenya
Sieber, Sandra; Lago, Alejandro; GO, TimothyCaso SI-192-EInnovación y cambio, Servicios y operaciones, Tecnologías de la informaciónM-Pesa is an innovative mobile-phone-based money transfer service from Safaricom, the largest mobile network operator in Kenya. M-Pesa allows users with a national ID card or passport to deposit, withdraw and transfer money to other users easily via SMS. Originating from the idea of using mobile technology to help customers make payments to microfinance institutions, M-Pesa had transformed itself into a nationwide money transfer service used by m...Desde 8,20 €
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M-Pesa - Mobile Banking in Kenya (Chinese Version)
Sieber, Sandra; Lago, Alejandro; GO, TimothyCaso SI-192-ZHInnovación y cambio, Servicios y operaciones, Tecnologías de la informaciónM-Pesa is an innovative mobile-phone-based money transfer service from Safaricom, the largest mobile network operator in Kenya. M-Pesa allows users with a national ID card or passport to deposit, withdraw and transfer money to other users easily via SMS. Originating from the idea of using mobile technology to help customers make payments to microfinance institutions, M-Pesa had transformed itself into a nationwide money transfer service used by m...Desde 8,20 €
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H&M, China, and Cotton: Sourcing a Solution?
Mani, Vidya; Parmar, Bidhan L.; Mead, Jenny; Liu, YusiCaso DARDEN-OM-1781-EServicios y operacionesIn December 2021, Hennes & Mauritz AB (H&M), the Swedish fast-fashion clothing retailer, found itself in a difficult position regarding its business in China, one of the retailer’s important markets. H&M was a member of the sustainability organization, Better Cotton Initiative (BCI), which in March 2020 had suspended activities with licensed farmers in the Xinjiang province of China because of allegations of forced labor and human rights abuses a...Desde 8,20 €
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TONA Foundry
Laseter, Timothy M.; Byme, Silas; Swerdlow, DorianCaso DARDEN-OM-1348-EServicios y operacionesThis case and “DOSA Motor Manufacturing” (UVA-OM-1349) provide data for the parties in a negotiation exercise. DOSA is seeking to buy a die-cast aluminum housing for a new motor design and has initiated negotiations with TONA Foundry, the incumbent supplier, for half of the housing in the current design. The new design will reduce some costs according to a cost model developed by TONA, and there are several potential additional opportunities for ...Desde 8,20 €
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K M Trans Logistics: Workshop Operations
Debjit Roy; Arindam BandyopadhyayCaso IVEY-9B14D009-EDirección estratégica, Servicios y operacionesKundanmal Mukanmal Trans Logistics Pvt. Ltd. (KM) is a well-known road transportation company in Western India, operating out of its headquarters as a family business in Jaipur. It functions as a logistics provider for flatbed steel and finished automobiles (primarily four-wheeler passenger cars and light to medium cargo vehicles). The co-executive directors are grappling with large delays with the workshop repairs that are hurting the timely tru...Desde 8,20 €
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Supply Chain Optimization at Hugo Boss (B) - The M-Ratio
Raman, Ananth; Kanji, Zahra; DeHoratius, NicoleCaso HBS-609055-EServicios y operacionesWe evaluate the impact of a supply chain pilot implemented at Hugo Boss. This pilot entailed altering the way in which Hugo Boss orders from its suppliers. We explore the challenge of assessing the impact of supply chain change, the link between operational performance and firm performance, and the relationship between sales, inventory, and product availability.Desde 5,74 €
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DOSA Motor Manufacturing
Laseter, Timothy M.; Byme, Silas; Swerdlow, DorianCaso DARDEN-OM-1349-EServicios y operacionesThis case and “TONA Foundry” (UVA-OM-1348) provide data for the parties in a negotiation exercise. DOSA is seeking to buy a die-cast aluminum housing for a new motor design and has initiated negotiations with TONA Foundry, the incumbent supplier, for half of the housing in the current design. The new design will reduce some costs according to a cost model developed by TONA, and there are several potential additional opportunities for collaboratio...Desde 8,20 €
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Supply Chain Optimization at Hugo Boss (B) - The M-Ratio (Spanish Version)
Raman, Ananth; Kanji, Zahra; DeHoratius, NicoleCaso HBS-610S09Servicios y operacionesEvaluamos el impacto de un piloto de la cadena de suministro en práctica de Hugo Boss. Este piloto implicaba alterar la forma en que los pedidos de Hugo Boss de sus proveedores. Exploramos el desafío de evaluar el impacto del cambio de cadena de suministro, la relación entre el rendimiento operativo y resultados de la empresa, y la relación entre las ventas, el inventario, y la disponibilidad de los productos.Desde 5,74 €