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Aire vs Calor: Negotiating at UCM (Team Aire)
Stein, Guido; Mehta, Kandarp; Baschwitz, AlejandroCaso NEG-38-EDirección estratégicaThe case focuses on a multivariable negotiation related to a new heating project to be carried out at a university. Calor is a multinational company that is a European leader in the design and manufacture of heating systems. Aire is a multinational company that is a European leader in the construction of large facilities. The project involves multiple variables and offers an opportunity for a complex but interesting negotiation.Desde 8,20 €
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Aire vs Calor: negociación en UCM (equipo Aire)
Stein, Guido; Mehta, Kandarp; Baschwitz, AlejandroCaso NEG-38Dirección estratégicaCalor es una compañía multinacional, líder europeo en el diseño y fabricación de sistemas térmicos. Aire es una compañía multinacional, líder europeo en construcción de grandes instalaciones. Este caso es sobre una negociación entre ellos para un proyecto de climatización en UCM.Desde 8,20 €
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IESE Insight. Issue 38. Third Quarter 2018
IESE InsightRevista REV-80-EDirección estratégica, Ética empresarial y Responsabilidad Social Corporativa, Finanzas, Innovación y cambio, Liderazgo y Dirección de personas, Tecnologías de la informaciónOn the 25th anniversary of the Center for International Finance, this magazine reflects on the big ideas shaping the future of finance. Mireia Giné and Miguel Antón explain how pioneering fintech business models can afford greater speed and efficiency, personalization, automation and easier access, while reducing many of the problems that have long plagued traditional financial exchanges. Christian Eufinger outlines the various crowdfunding optio...Desde 22,00 €
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IESE Insight. Número 38. Tercer trimestre 2018
IESE InsightRevista REV-80Dirección estratégica, Ética empresarial y Responsabilidad Social Corporativa, Finanzas, Innovación y cambio, Liderazgo y Dirección de personas, Tecnologías de la informaciónDiez años después de la caída de Lehman Brothers y el inicio de la crisis que azotó el sistema financiero mundial, asistimos a la reconfiguración del sector protagonizada por las fintech. Aportan velocidad, eficiencia, personalización, automatización, reducción de los problemas tradicionales y acceso a tecnologías sofisticadas, y no solo al sector financiero, prometen Mireia Giné y Miguel Antón. Christian Eufinger, por su parte, señala sus punto...Desde 22,00 €
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Harlequin Enterprises: Assessing e-Books
Rod E. White; Tony S. Frost; Ken MarkCaso IVEY-9B14M027-EDirección estratégicaHarlequin Enterprises is a well-known publisher of women's fiction and the global leader in series romance fiction. In 2013, e-book penetration of romance fiction has exceeded 50 per cent of unit sales. The vice-president of strategy is trying to make sense of the e-book opportunity and threat. She is wondering what impact e-books would have on Harlequin's business model: its relationship with authors, distributors and competitors.Desde 8,20 €
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Semir's E-Commerce: Success and Exploration
Juan Shan; William Wei; Xiaojia Sunny WangCaso IVEY-9B18A019-EDirección estratégica, MarketingZhejiang Semir E-Commerce Co. Ltd., the online subsidiary of Chinese casual clothing company Zhejiang Semir Group Co. Ltd. (Semir), grew continuously from its launch in 2012 to become a main contributor to Semir’s success, contributing approximately 30 per cent of Semir’s annual revenue by 2016. Semir entered the online market relatively late after many competing Chinese clothing manufacturers had already established their presence online. Yet it...Desde 8,20 €
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E+Co: A Tipping Point for Clean Energy Entrepreneurship (A)
Oana Branzei; Kevin McKagueCaso IVEY-9B07M054-EDirección estratégica, Iniciativa emprendedoraThis case describes E+Co's approach to promoting clean energy entrepreneurship in developing countries and its current strategic challenge; how to scale up its business model to reach 100 million unserved or underserved people in the developing world by 2020. In the last 12 years E+Co was successful at demonstrating and validating an "enterprise centered model" which offered reliable access and improved energy efficiency to the poor in emerging e...Desde 8,20 €
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Hindustan Unilever Mulls Over E-grocery Market Option
Sandeep Puri; Manjusha Subramanian; Abhinav GrandhiCaso IVEY-9B15A054-EDirección estratégica, MarketingThe prospect of online grocery (e-grocery) shopping has generated a substantial amount of interest. Many fast-moving consumer goods companies have entered this potential market, and Hindustan Unilever Limited (HUL) is contemplating building its own e-grocery platform. However, e-grocery firms have yet to develop a business model that can consistently deliver profits while also creating value for customers. HUL needs to assess the potential barrie...Desde 8,20 €
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Fashion2Go: Just Another Fashion E-Tailer
Aditya Kumar Banerjee; Rajesh PillaniaCaso IVEY-9B15M127-EDirección estratégica, Iniciativa emprendedoraIn 2014, as large investments poured into the e-commerce space in India, there was a general expectation that the online retail (e-tail) industry was heading toward a consolidation that would squeeze out smaller players. While e-tailers in India focused on following a marketplace model and developing a brand for their online market platforms, fashion2go created a product brand that targeted a very specific segment of young customers. Fashion2go w...Desde 8,20 €
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Loctek: Digital Transformation to a Cross-Border E-business
Lucas Liang Wang; Qing Dai; Martin LockettCaso IVEY-W27257-EConocimiento y comunicación, Dirección estratégicaOn July 15, 2021, the founder and chief executive officer (CEO) of Loctek Ergonomic Technology Corp. (Loctek), located in Ningbo, China, was reviewing the mid-year financial report of his company. Loctek was a global leader in manufacturing and exporting office furniture—primarily monitor brackets and height-adjustable desks. Figures in the report portrayed the company’s solid growth in the midst of the global pandemic; the contribution from Loct...Desde 8,20 €