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OceanTrans: Shipping in the Red Sea
de Santiago, Rafael; Montgomery, ThomasCaso AD-366-EAnálisis de decisionesOceanTrans Cargo Carrier is a container shipping company that provides services across the Middle East, the Red Sea and the Arabian/Persian Gulf. The CEO has to decide how to handle the increasingly tense competition his business is facing. When his competitor entered the market, it started slashing prices from the beginning in order to grab market share. The OceanTrans CEO felt compelled to react, dropping rates. Margins went down but the compan...Desde 8,20 €
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Note on Scenario Planning in High-Uncertainty Environments: The Disruption Matrix
Costa, Carlos; Nueno, José LuisNota técnica MN-405-EAnálisis de decisiones, Dirección estratégica, Innovación y cambioThe coronavirus pandemic is an unexpected external event with a profound impact on demand in all sectors that is highly conditioned by decisions that correspond to external stakeholders. After overcoming their initial shock, within this context companies have to think about their future in two or three years; however, it is very difficult for the management team to plan and define a clear strategy when it remains unknown when and how they will be...Desde 8,20 €
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Temporal Discounting, or Why We Want Things NOW
Kochanowska, Ewa; Reutskaja, ElenaNota técnica MN-414-EAnálisis de decisiones, MarketingMany decisions in our lives are intertemporal in nature. Should I study for an upcoming exam or watch another episode of my favorite show? Should I spend my money on a new car or add it to my retirement savings? To make this type of decision, people need to make a tradeoff between two rewards (or two losses)?one available immediately and the other at some point in the future. Considering this can help students understand how people make similar d...Desde 8,20 €
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Nota sobre planificación por escenarios en entornos de alta incertidumbre: matriz de disrupción
Costa, Carlos; Nueno, José LuisNota técnica MN-405Análisis de decisiones, Dirección estratégica, Innovación y cambioLa pandemia de la COVID-19 es un suceso externo inesperado con un profundo impacto en la demanda y en la competencia de cada sector, y que se encuentra muy condicionado por decisiones que corresponden a stakeholders externos. En este entorno y tras superar el shock inicial, las empresas tienen que pensar en el futuro dentro de dos o tres años, y resulta muy difícil, para el equipo directivo, planificar y definir una estrategia determinada, cuand...Desde 8,20 €
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The Power of the Default, or Why We Stick With the Status Quo
Kochanowska, Ewa; Reutskaja, ElenaNota técnica MN-415-EAnálisis de decisiones, MarketingThe note is an introduction to one of the most common tolls of choice architecture: defaults. The note explains what defaults are, why they are important to understand, how and why defaults work.Desde 8,20 €
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How to Conduct a Good Experiment Online
Kochanowska, Ewa; Reutskaja, ElenaNota técnica MN-416-EAnálisis de decisiones, MarketingThis technical note provides brief explanation on how to run a good behavioral experiment online. It briefly discusses several important steps of running an experiment: research design, analysis plan, stimuli, programming of the experiment, participants, and data analysis and interpretation.Desde 8,20 €