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Warren Buffett e a Berkshire Hathaway
Lynce de Faria, L.; Caldart, Adrián A.Caso AESE-DG-A-1081-PPIniciativa emprendedora, Innovación y cambioA Estrutura Corporativa da Berkshire Hathaway para gerir oitenta negócios muito díspares e sem qualquer sinergia entre eles, constitui um caso único na história da organização de empresas e de Grupos empresariais em particular. A dimensão deste grupo mede-se pelo volume de negócios da ordem de 136.000 milhões de dólares, com a participação de 260.000 colaboradores, e apenas 21 dos quais na Corporação. O grande desafio que se coloca é se a Berkshi...Desde 8,20 €
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VIVO. Portugal Telecom e Telefónica de España no Brasil
Caldart, Adrián A.Caso AESE-DG-A-551-PPIniciativa emprendedora, Innovación y cambioO caso refere-se à aliança estratégica entre a Portugal Telecom e a Telefónica de España para conjuntamente desenvolverem o negócio de telefonia móvel no Brasil. Apesar do caso conter informação de ambos os parceiros, foi escrito tendo em consideração a perspectiva da PT. Especificamente, o caso refere-se à evolução da presença da PT no Brasil, as motivações que levaram a PT e a Telefónica a estabelecerem esta aliança, as posições competitivas de...Desde 8,20 €
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Fashion2Go: Just Another Fashion E-Tailer
Aditya Kumar Banerjee; Rajesh PillaniaCaso IVEY-9B15M127-EDirección estratégica, Iniciativa emprendedoraIn 2014, as large investments poured into the e-commerce space in India, there was a general expectation that the online retail (e-tail) industry was heading toward a consolidation that would squeeze out smaller players. While e-tailers in India focused on following a marketplace model and developing a brand for their online market platforms, fashion2go created a product brand that targeted a very specific segment of young customers. Fashion2go w...Desde 8,20 €
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EasyLife: Developing a Regional E-Commerce Platform
Miao Cui; Xin Li; Yan Zhao; Sitara Aziz; Yupan Guo; Linhai GuoCaso IVEY-9B17M032-EDirección estratégica, Iniciativa emprendedoraAfter several years of effort, Dalian Zhongding Information Co. (DZI) had become the leading prepaid card distributor in Liaoning Province. When government regulations and the rise of online third-party payment options sent the prepaid card business into decline, DZI transformed itself into an online intermediary by building a regional e-commerce platform offering fast home delivery, mainly of supermarket products. Despite its marketing efforts, ...Desde 8,20 €
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The E-Line Cityboard
Soler, Edi; Peñalva, FernandoCaso C-784-EContabilidad y control, Iniciativa emprendedoraSix months after incorporating the company, the two founders of the firm E-Line Cityboard Supply Ltd. (ELC) were preparing the first Board of Directors meeting. ELC was a London-based distributor and online retailer of the E-Line Cityboard, a portable and rechargeable battery-powered self-balancing wheeled board, commonly referred to in the market as a "hoverboard." Increased competition and legislation prohibiting the use of hoverboards in publi...Desde 8,20 €
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The Entrepreneur's Dilemma: Alibaba, Tencent and Amazon as e-Commerce Platforms
Ning Su; Yulin Fang; Haibin Yang; Yukun Yang; Xin QiuCaso IVEY-9B15E015-EDirección estratégica, Iniciativa emprendedora, Tecnologías de la informaciónA nascent women’s apparel online store on Tmall, China's largest business-to-consumer retail platform operated by Alibaba Group, was just beginning to establish itself on the online market utilizing the tools and services provided by Tmall to develop and operate its business. Within four months after the business was launched, Tmall unexpectedly released a new policy which significantly increased the annual service fee and cash deposit for indivi...Desde 8,20 €
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The Freeplay Energy Group and Foundation (A)
Coles E.; Mair, JohannaCaso DG-1467-EDirección estratégica, Iniciativa emprendedoraThe Freeplay Energy Group was founded in 1995 to produce wind up radios. The company produced its first radios in 1996. It took its social responsibilities seriously from the beginning and in 1998 founded the Freeplay Foundation to enable the sustained delivery of radio information and education to the most vulnerable populations via self-powered radios. The company has transformed itself from a vertically integrated organization with internal ...Desde 8,20 €
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Alibaba Group: Fostering an E-commerce Ecosystem
Seung Ho Park; Ziqian (Stella) ZhaoCaso IVEY-9B16M217-EDirección estratégica, Iniciativa emprendedoraIn 2014, Alibaba Group (Alibaba), the largest e-commerce platform operator in China, boasted in its New York Stock Exchange prospectus about its e-commerce ecosystem, which was being built over time. Alibaba’s chairman and chief executive officer declared that the company’s mission was to “make it easy to do business anywhere.” However, the ecosystem, which was well suited for people’s Internet habits of the past, would not likely be up-to-date i...Desde 8,20 €
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The Vanca: Dilemmas of an E-commerce Entrepreneurial Startup
Jones Mathew; Pinaki DasguptaCaso IVEY-9B15M035-EDirección estratégica, Iniciativa emprendedoraThe Vanca, an online apparel brand and supplier to online retailers (“e-tailers”) has achieved a fair degree of success by focusing on quality, innovative designs, “fast fashion” and a strong network with its customers. Management is looking to grow the business further; however, there are challenges such as uneven sales across some of its product ranges, maintaining its competitive edge and the threat from private labels being introduced by the ...Desde 8,20 €
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E Ink (Spanish version)
Amabile, Teresa M.; Archambault, SusanCaso HBS-802S04Iniciativa emprendedoraE Ink es una start-up de alta tecnología de intentar revolucionar la comunicación de impresión a través de pantallas de tinta electrónica. Los fundadores y altos directivos de esta de dos años de edad, la firma se están esforzando para traducir un gran avance tecnológico en un prototipo de trabajo, se mueven desde el prototipo hasta la fabricación a gran escala, y mantener el entusiasmo de mercado de la compañía. Al mismo tiempo, se trata de una ...Desde 8,20 €