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Snack Time with Generation Z - Teaching note
Cian, Luca; Brewster, MeadeNota del Instructor DARDEN-M-1032TN-EMarketingTeaching note for product M-1032Desde 0,00 €
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Snack Time with Generation Z
Cian, Luca; Brewster, MeadeCaso DARDEN-M-1032MarketingThis case set draws on a summer internship in brand management to outline potential steps in bringing a new food product to life. While there are general guidelines to the new product (brand, grocery aisle, and target market), the rest of the product development is up to the team of marketers and research and developers. This case can serve several purposes: It can be used as a midterm exam (e.g., after a module on consumer research) or as a part...Desde 8,20 €
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Snack Time with Generation Z
Cian, Luca; Brewster, MeadeCaso DARDEN-M-1032-EMarketingThis case set draws on a summer internship in brand management to outline potential steps in bringing a new food product to life. While there are general guidelines to the new product (brand, grocery aisle, and target market), the rest of the product development is up to the team of marketers and research and developers. This case can serve several purposes: It can be used as a midterm exam (e.g., after a module on consumer research) or as a part...Desde 8,20 €