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Process Analysis Simulation - Teaching Note
Markou, PanosNota del Instructor DARDEN-OM-1718TN-EServicios y operacionesTeaching Note for product OM-1718Desde 0,00 €
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Product Development at StubHub: Don’t Stop Believin’ - Teaching note
Markou, Panos; Chao, Raul O.; Goldberg, RebeccaNota del Instructor DARDEN-OM-1705TN-EServicios y operacionesTeaching Note for product OM-1705Desde 0,00 €
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ZS Associates: Refilling the Pipeline -Teaching note
Markou, Panos; Grushka-Cockayne, Yael; Chao, Raul O.Nota del Instructor DARDEN-OM-1775TN-EServicios y operacionesTeaching note for product OM-1775Desde 0,00 €
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Process Analysis Simulation
Markou, PanosEjercicio DARDEN-OM-1718-EServicios y operacionesThis interactive exercise emulates a process wherein a virtual Card is created in a series of steps. It can be used to expose students to ideas and concepts in process analysis, management, and improvement. It may be used in classes focusing on operationsDesde 8,20 €
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Product–Market Alignment
Markou, Panos; Chao, Raul O.; Goldberg, Rebecca; Katz, Arnon; Kelly, A. MorganNota técnica DARDEN-OM-1706-EServicios y operacionesThe ability to achieve product–market alignment (PMA) differentiates businesses that will thrive from those that will fail. Yet many find it difficult to create—and sustain—products that continuously generate value, even as their markets change. Traditionally, managers seeking to develop new products or reexamine current offerings have relied on frameworks that compare customer views on the desirability of various product features to the financia...Desde 8,20 €
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Product Development at StubHub: Don't Stop Believin'
Markou, Panos; Chao, Raul O.; Goldberg, RebeccaCaso DARDEN-OM-1705-EServicios y operacionesArnie Katz, chief product and technology officer at StubHub (SH), was helping to lead a contest intended to result in innovative and valuable new ideas. Product managers presented more than 100 new business initiative proposals to create new value for customers and provide additional revenue streams and differentiation opportunities. The secondary-ticket (resale) market in the United States was becoming increasingly fragmented, and SH was losing ...Desde 8,20 €
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ZS Associates: Refilling the Pipeline
Markou, Panos; Grushka-Cockayne, Yael; Chao, Raul O.; Hattem, JoshuaCaso DARDEN-OM-1775-EServicios y operacionesZS Associates, a global consultancy, has been hired by the head of marketing at the global pharmaceutical firm Rensselaer to identify a promising strategy to protect and grow Rensselaer’s oncology business. Currently, Rensselaer is a large player in the market, but its intention is to grow this business into the “largest” in the industry within the next decade. Combined with this long-term ambition, Rensselaer faces the acute, near-term worry tha...Desde 8,20 €