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Dr. Robert Pearl and the Permanente Medical Group Of Northern California: A Lesson in Strategic Leadership
Burgelman, Robert; Shafir, ZivCaso SGSB-SM333-EDirección estratégicaDr. Robert Pearl, newly elected as CEO in 1999, faced a massive new challenge: saving Kaiser Permanente from imminent bankruptcy. From 1999 to 2017, Dr. Pearl transformed Kaiser Permanente from a dysfunctional organization to one of the largest and most lauded in the U.S. Dr. Pearl strategically shifted the organization from the lowest-cost provider to one with superior quality and service at a competitive price. He achieved this goal by applyin...Desde 8,20 €