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Banff Aspen Lodge: Staffing for Success - Teaching Note
Laurie Busuttil; Susan Van WeeldenNota del Instructor IVEY-8B19C015-ELiderazgo y Dirección de personasTeaching note for product 9B19C015.Desde 0,00 €
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Homeland Foods: Fruit to be Shared
Laurie George Busuttil; Vahagn Asatryan; Susan Van Weelden; Grace de GelderCaso IVEY-W25547-EConocimiento y comunicación, MarketingIn January 2022, a partner in Homeland Foods was identifying Canadian distribution channels through which to launch dried fruit products from his company based in Armenia. He needed to identify the most appropriate initial target market, select the most effective distribution channel(s), and develop an effective marketing strategy. Distribution channels under consideration included general grocery stores, ethnic food stores, natural food stores, ...Desde 8,20 €